Betterment: A Comprehensive Guide to Automated Investing

Unlock Your Financial Potential with Betterment: A Comprehensive Guide to Automated Investing


Over the past decade, there has been a significant shift in the way people invest their money. With the rise of robo-advisors and digital investment platforms, many investors now have access to a range of affordable and accessible investment options previously only available to high-net-worth individuals. One such platform is Betterment.

Softwareista Key Takeaways


  1. Automated Investing: Betterment is a robo-advisor that provides automated investing services, creating and managing portfolios based on clients’ financial goals and risk tolerance.


  1. Goal-Based Investing: Betterment allows users to create specific financial goals, like retirement or saving for a large purchase, and tailor their investment strategy accordingly.


  1. Diversified Portfolios: The platform constructs diversified portfolios using a broad mix of low-cost ETFs, covering different asset classes to balance risk and return.


  1. Tax-Efficient Investing: Betterment employs tax-smart strategies such as Tax-Loss Harvesting to enhance after-tax returns for users.


  1. Cash Reserve and Checking Account: Betterment offers high-yield cash reserves and checking accounts, providing a holistic financial management approach.


  1. Low Fees and No Minimum: Betterment charges a low annual advisory fee and does not require a minimum balance for its basic Digital plan, making it accessible for all investors.


  1. Retirement Planning and Advice: Betterment provides robust retirement planning tools and offers personalized advice to help users achieve their retirement goals.



Your search for the best online broker ends here. Read our Softwareista Team’s detailed comparison of the top 20 brokers: Top 20 Online Brokers for Stock Trading: Full Comparison in 2023.

Definition of Betterment


Betterment is a digital investment platform offering automated investing and financial advice services to individual investors. The platform uses advanced algorithms to create personalized portfolios for each user based on their unique financial situation, goals, and risk tolerance. With Betterment, users can invest in a wide range of assets, including stocks, bonds, and exchange-traded funds (ETFs).

Brief history and background information


Betterment was founded in 2008 by Jon Stein to democratize access to portfolio management services. Stein believed that traditional financial advisors charged too much for their services and were inaccessible to most people. By leveraging technology to automate investment processes, he hoped to create an affordable alternative that would be accessible to everyone.


Since its founding, Betterment has grown rapidly and manages over $22 billion in assets for over 500,000 customers. In addition to offering automated investment management services, Betterment has expanded its offerings to include tax-loss harvesting, portfolio rebalancing, and personalized financial advice.


Betterment’s success can be attributed partly to its transparent fee structure – it charges an annual fee starting at just 0.25% on invested assets – and its commitment to providing excellent customer service and user-friendly interfaces. In short, Betterment has become a leader in the robo-advisory space thanks to its innovative use of technology combined with human expertise when necessary.


Overall, this section has outlined what betterment is and provided readers with a brief background on the company and how it came to be. The subsequent sections will detail Betterment’s features, how it works, its benefits and drawbacks, security measures in place, and customer support.

Features of Betterment


Betterment is a robo-advisor that employs smart algorithms to manage investments for individuals. What sets it apart from other robo-advisors is its features, including investment options, tax-loss harvesting, portfolio rebalancing, and personalized advice.

  1. Investment Options (ETFs, Stocks, Bonds)


Betterment offers various investment options designed to meet various investors’ needs. Investors can choose from various exchange-traded funds (ETFs), stocks, and bonds.


The ETFs offered by Betterment are designed to provide cost-effective exposure to different asset classes and sectors. These ETFs include both U.S. and international equities as well as fixed-income securities.


Additionally, Betterment provides socially responsible investing (SRI) portfolios for investors who prefer to invest in companies that align with their values. These portfolios include SRI ETFs focusing on environmental sustainability, social responsibility, and good governance practices.

  1. Tax-Loss Harvesting


Tax-loss harvesting is a strategy employed by Betterment to help investors minimize their taxes while maximizing their returns. Tax-loss harvesting involves selling securities that have experienced losses to offset capital gains taxes incurred by selling profitable securities.


Betterment’s tax-loss harvesting feature is automatic and applies to all taxable accounts with balances over $50k. The feature monitors an investor’s portfolio for any losses incurred over time and harvests those losses at appropriate times throughout the year.

  1. Portfolio Rebalancing


One of the key features offered by Betterment is automatic portfolio rebalancing. Portfolio rebalancing involves adjusting an investor’s portfolio to maintain its desired asset allocation over time.


Betterment uses smart algorithms to monitor an investor’s portfolio daily and automatically makes adjustments as necessary based on the investor’s goals and risk tolerance. This means that investors don’t have to adjust their portfolios to maintain their desired asset allocation manually.

  1. Personalized Advice


Betterment provides personalized advice to its investors based on their individual goals, risk tolerance, and time horizon. Investors can access this advice through the platform’s “Ask a Question” feature or by scheduling a consultation with one of Betterment’s certified financial planners.


This personalized approach to investing allows investors to receive tailored guidance specific to their unique financial situation. Whether an investor is just starting or has been investing for years, Betterment’s personalized advice can help them achieve their goals more efficiently.

How Betterment Works


Betterment is a robo-advisor that uses algorithms and machine learning to automate investment. It is designed to give investors access to professional investment management services at a fraction of the cost of traditional financial advisors. The platform offers many features, including account setup, investment strategy selection, automated portfolio management, and fee structure.

  1. Account Setup Process


Setting up an account on Betterment is simple. The first step is to visit the company’s website and provide basic information about yourself, such as your name, email address, and date of birth. Once you have provided this information, you will be asked a series of questions about your financial goals and risk tolerance.


Based on your responses, Betterment will recommend an investment portfolio tailored to your needs. If you agree with the recommended portfolio, you can open an account by providing more personal information and linking your bank accounts.

  1. Investment Strategy Selection


Betterment offers several different investment strategies for investors to choose from. These strategies are designed to meet the needs of different investors based on their goals and risk tolerance.


Some of the most popular strategies offered by Betterment include: 


– Target Income: This strategy focuses on generating regular income for investors who need cash flow.


– Target Wealth: This strategy focuses on building long-term wealth through a diversified portfolio. 


– Socially Responsible Investing (SRI): This strategy invests in companies that align with certain social or environmental values.

  1. Automated Portfolio Management


Once you select an investment strategy on Betterment, the platform will automatically manage your portfolio. It uses advanced algorithms to monitor market conditions and adjust your investments as needed.


For example, if one asset class starts performing poorly relative to others in your portfolio or it becomes overweight because it’s doing too well, your portfolio will automatically be rebalanced to maintain the desired asset allocation. This way, you can be sure that your investments align with your goals and risk tolerance.

  1. Fee Structure


Betterment charges an annual management fee based on the amount of assets under management. The fee starts at 0.25% for a digital plan which provides basic features like automatic rebalancing, tax-loss harvesting, and access to customer support.


If you choose the premium plan, which gives you access to human financial advisors for personalized guidance, the fee goes up to 0.40%. In addition, investors also have to pay fees associated with the underlying ETFs used in their portfolios.


The average ETF expense ratio on Betterment is 0.11%, which is significantly lower than the industry average. Note that Betterment does not charge any trading fees or account transfer fees.

Benefits of Using Betterment


Betterment is a great choice for investors looking for a low-cost, accessible, and customizable way to invest their money. The platform offers many benefits that appeal to new and experienced investors alike.

  1. Low Fees Compared to Traditional Financial Advisors


One of the biggest advantages of using Betterment is its low fees compared to traditional financial advisors. While traditional advisors charge fees ranging from 1% to 2% annually, Betterment charges just 0.25% per year on accounts with balances over $100,000. For accounts under $100,000, the fee is only 0.40% per year.


This low fee structure can lead to significant savings over time, allowing investors to keep more returns. With Betterment’s low fees, investors can save thousands of dollars over time compared to the high fees charged by traditional investment firms.

  1. Accessible to All Investors Regardless of Experience Level


Betterment’s user-friendly platform makes it accessible to all investors regardless of experience level. New investors can use the platform’s easy-to-understand interface to create an investment portfolio without prior knowledge or investing experience.


Additionally, Betterment offers personalized advice based on each investor’s goals and risk tolerance levels. This personalized advice allows novice investors to make informed decisions about their investments without feeling overwhelmed or intimidated by complex investment strategies.

  1. Customizable Investment Portfolios


Betterment also allows investors to customize their investment portfolios based on individual goals and preferences. Investors can choose from various asset classes, including stocks, bonds, and ETFs (Exchange-Traded Funds), and select specific target allocations for each asset class to maximize their returns while minimizing risk. 


Moreover, Betterment’s technology-driven approach ensures that every portfolio is optimally balanced and diversified according to the investor’s unique goals and risk tolerance.


This means that investors can customize their portfolios to suit their individual needs while benefiting from Betterment’s expert investment advice. 


Overall, the combination of low fees, accessibility for novice investors, and customizable investment portfolios make Betterment an attractive option for anyone looking to invest their money smartly and effectively.

Drawbacks of Using Betterment

  1. Limited Investment Options Compared to Full-Service Brokers


While Betterment offers a range of investment options, they still need to be expanded compared to full-service brokers. This can disadvantage investors looking for more specialized investment products or want to take advantage of unique opportunities in the market. For example, Betterment’s investment options consist mainly of exchange-traded funds (ETFs), stocks, and bonds.


Investors interested in alternative assets like commodities or real estate may need help finding what they’re looking for on the platform. Another limitation of Betterment’s investment options is that investors cannot control which specific securities are included in their portfolios.


Instead, portfolios are constructed based on broad asset allocations and diversified across various ETFs. While this approach can benefit long-term investors who prioritize risk management and want to avoid getting bogged down in individual stock analysis, it may not meet the needs of more active investors.

  1. No Access to Human Financial Advisors for Personalized Guidance


One major drawback of using Betterment is that there needs to be access to human financial advisors for personalized guidance. While the platform does offer personalized advice through its digital platform, some investors may prefer the guidance and support that comes from working with a human advisor.


Investors with complex financial situations or unique investment goals may also find that the advice offered by Betterment’s digital platform must be more generic to meet their needs. For example, while Betterment offers tax-loss harvesting as part of its automated portfolio management service, more than this feature may be required for high-net-worth individuals with more complex tax situations.


Another potential issue with relying solely on digital advice is that it can take time to get answers to specific questions or concerns about an investment strategy or portfolio allocation. While Betterment offers customer support through email, phone, and chat, some investors may prefer the reassurance of speaking with a human advisor directly.

  1. Is Betterment Right for You?


While Betterment’s limited investment options and lack of access to human financial advisors may be drawbacks for some investors, the platform still offers a range of benefits that make it a good choice for others. 


For example, investors prioritizing low fees and automated portfolio management may find Betterment an ideal fit for their needs. Ultimately, the decision to use Betterment or any other robo-advisor will depend on your personal preferences and financial goals.


Before deciding, it’s important to carefully evaluate your options and consider factors like investment minimums, fees, investment options, and customer support. Additionally, it’s always a good idea to consult with a financial professional if you need clarification on which investment strategy is right for you.

Comparison with Other Robo-advisors

  1. Comparing Betterment with Wealthfront


Betterment and Wealthfront are two of the most well-known robo-advisors in the market, but there are some key differences between the two. The biggest difference is in their investment minimums – while Betterment has no minimum investment, Wealthfront requires a minimum investment of $500.


Both platforms offer similar features, such as tax-loss harvesting and portfolio rebalancing, but Betterment’s fee structure tends to be more competitive for smaller accounts. Another important distinction is that Wealthfront offers a wider range of account types than Betterment.


While both platforms offer traditional and Roth IRAs and individual taxable accounts, Wealthfront offers 529 college savings plans and trust accounts. If you’re interested in these account types specifically, Wealthfront may be your better option.


Ultimately, Betterment and Wealthfront offer solid robo-advisory services with low fees and a range of useful features. The two decisions will likely come from your specific financial needs and goals.

  1. Comparing Betterment with Vanguard Personal Advisor Services


Vanguard Personal Advisor Services (PAS) is another popular robo-advisor that offers many of the same features as Betterment. However, there are a few key differences to remember when choosing between the two.


One difference is that Vanguard PAS requires a higher minimum investment than Betterment – $50,000 compared to no minimum for Betterment. On the other hand, Vanguard PAS offers access to human financial advisors for personalized guidance – an option not available on Betterment’s platform.


Additionally, while both platforms offer automatic portfolio rebalancing services, Vanguard PAS allows users to customize their portfolios more extensively than on Betterment’s platform. This can be especially useful if you have specific preferences about which individual stocks or bonds to include in your portfolio.


Ultimately, both platforms offer solid robo-advisory services with unique features and benefits. Vanguard PAS may be a better option for investors who want access to human financial advisors and more control over their portfolios. Betterment’s lower fees and ease of use make it a great choice for beginners.

  1. Other Competitors in the Market


While Betterment, Wealthfront, and Vanguard PAS are among the most well-known robo-advisors in the market, several other options are also worth considering. 


For example: 


– Ally Invest Managed Portfolios offers competitive pricing with no advisory fees on balances above $100,000.


– Charles Schwab Intelligent Portfolios offers various account types and investment options. 


– Personal Capital provides access to human financial advisors and robo-advisory services.


When choosing a robo-advisor, it’s important to consider your specific financial needs and goals carefully. Take the time to research multiple platforms before making a decision – another option may be better suited to your needs than any of these major players.

Security and Privacy Measures in Place at Betterment

  1. Data Encryption and Security Protocols


One of the most important aspects of any investment platform is security. When entrusting your financial information to a company, you want to know that they are taking all necessary precautions to protect that information from being accessed by unauthorized parties. Betterment takes this responsibility very seriously and has implemented numerous measures to ensure your data is safe.


All data transmitted between your computer or mobile device and Betterment’s servers is encrypted using 256-bit SSL encryption, which is the same level of encryption used by major banks. Additionally, Betterment uses two-factor authentication for account logins, adding an extra layer of protection against unauthorized access.


Betterment also employs secure data storage practices. All data is stored in secure facilities with 24/7 security monitoring, and redundant backups are created regularly to prevent loss of information due to hardware failures or other disasters.

  1. Privacy Policy


In addition to the technical security measures in place at Betterment, the company also has a strong privacy policy designed to protect your personal information. The company’s policy states that they will not share your personal information with third parties without your consent except as required by law. Betterment also lets you control the information you share with them through their platform.


You can choose which accounts you link to Betterment for investment purposes and what level of access those accounts have (read-only or full transactional access). Suppose you ever have concerns about how Betterment is using your personal data. In that case, their customer support team is available via email, phone, or chat to answer any questions you may have.

  1. Conclusion: Protecting Your Investments


Overall, security and privacy are top priorities at Betterment. From encrypted transmissions and secure storage facilities to comprehensive privacy policies and user control over data access, the company has taken numerous steps to ensure your financial information is safe and secure.


While no system is 100% foolproof, Betterment’s robust security measures give investors peace of mind that their investments are safeguarded against unauthorized access. With these protections in place, you can confidently invest your money with Betterment and focus on achieving your financial goals without worrying about security risks.

Customer Support at Betterment


When it comes to customer support, Betterment offers a variety of channels for users to get in touch with the team. These include email, phone, and chat support.


Users can access these options by logging in to their accounts and selecting the “Contact” option. The website also features an extensive help center that answers frequently asked questions and helpful articles on various topics related to investing and managing accounts.

  1. Available support channels (email, phone, chat)


Email support is available 24/7, and users can expect a response within 24-48 hours. However, for urgent matters or time-sensitive issues, it’s recommended that users utilize the chat or phone support options as they offer more immediate assistance. Phone support is available Monday through Friday from 9:00 am to 6:00 pm EST. The average wait time for phone support is around three minutes.


Users who prefer live chat can access it by clicking the “Help” button at the website’s bottom right corner. Chat support is also available Monday through Friday from 9:00 am to 6:00 pm EST, with an average wait time of around two minutes.

  1. Response times


Betterment has fast response times across all customer service channels. Email responses are generally received within a day or two. At the same time, phone and chat options are available during business hours, with average wait times ranging from two to three minutes.


It’s important to note that while Betterment provides helpful resources like its extensive help center articles and FAQ section for common issues encountered by its customers, these should not replace personalized advice from a financial professional when making important investment decisions. 


Betterment’s customer service policies appear well-rounded, with fast response times across several communication channels, including email, phone, and live chat, and extensive resources to support self-service and knowledge transfer.

Softwareista Final Word


After a thorough review of Betterment, it is clear that the platform offers an innovative and accessible way for individuals to invest their money. The platform’s low fees, customizable investment portfolios, and automated portfolio management make it an attractive option for investors of all experience levels. 


Betterment stands out among other robo-advisors by offering personalized advice through investment strategies and tools like tax-loss harvesting and portfolio rebalancing.


This makes users feel more confident in their investments, knowing they have a well-diversified portfolio that aligns with their unique financial goals. Moreover, Betterment’s easy-to-use interface and account setup process make investing more accessible to users who may not have the time or knowledge to invest on their own.


Overall, the value proposition Betterment offers is hard to beat – investors can access professional-level financial advice at a fraction of the cost traditional financial advisors charge. So whether you’re a seasoned investor or just starting, Betterment is definitely worth considering as your go-to online investment platform.

Softwareista FAQ Section

  1. How does Betterment work?


Betterment is a robo-advisor that uses algorithms to create and manage a diversified portfolio based on your financial goals and risk tolerance.


  1. Does Betterment allow goal-based investing?


Yes, Betterment allows you to set specific financial goals like retirement or saving for a big purchase and tailors your investment strategy to meet these goals.


  1.  What are the fees for using Betterment?


Betterment charges an annual advisory fee of 0.25% for its basic Digital plan and 0.40% for its Premium plan. There are no minimum balance requirements for the Digital plan.


  1.  Does Betterment offer tax-smart strategies?


Yes, Betterment employs strategies such as Tax-Loss Harvesting to enhance your after-tax returns.


  1.  Does Betterment offer cash management options?


Yes, Betterment offers high-yield cash reserves and checking accounts for everyday banking needs.


  1. Does Betterment provide retirement planning and advice?


Yes, Betterment provides robust retirement planning tools and personalized advice to help users plan for their retirement.



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