BigMarker: A Modern Webinar and Virtual Event Platform

BigMarker: A Modern Webinar and Virtual Event Platform for Businesses

What is BigMarker?


In today’s digital age, businesses of all sizes are constantly searching for ways to increase their reach and engagement with their target audience. One of the most effective methods to achieve this is through webinars and virtual events. These types of online gatherings allow businesses to connect with people from anywhere in the world, provide valuable information, and generate leads and sales.


BigMarker is a modern webinar and virtual event platform that has become increasingly popular among businesses in all industries. With its user-friendly interface, customizable features, and interactive tools, BigMarker has quickly established itself as one of the leading options for hosting online meetings.

Softwareista Key Takeaways – BigMarker


  1. Modern Webinar Platform: BigMarker is a cloud-based webinar and virtual event platform designed to cater to the needs of modern businesses. It supports live, on-demand, and automated webinars, as well as virtual conferences.


  1. Interactive Features: BigMarker comes with various interactive features to boost audience engagement, such as live chat, polls, Q&A, handouts, and breakout sessions. This helps in creating a more collaborative environment during webinars and events.


  1. Marketing and Monetization Tools: With BigMarker, you can easily promote your webinars and virtual events with built-in marketing tools like email campaigns, landing pages, and SEO optimization. It also allows ticket sales, memberships, and sponsorship opportunities for monetization.


  1. Integration Capabilities: BigMarker offers robust integration with popular CRM, marketing, and social media platforms, which can help in streamlining your workflow and increasing productivity.


  1. Comprehensive Analytics: To evaluate the performance of your webinars and events, BigMarker provides detailed analytics and reports on attendees, engagement, conversion, and more.



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Definition of BigMarker


BigMarker is a cloud-based software platform that provides tools for hosting webinars, online meetings, live streaming events, and video conferences. It allows users to create custom landing pages for registration, host live or pre-recorded sessions with HD video streaming capabilities, engage audiences with interactive features such as polls and Q&A sessions, and track engagement metrics through an analytics dashboard.


With BigMarker’s intuitive interface and powerful features set it apart from other webinar platforms on the market. The company was founded in 2010 by tech entrepreneur Zhu-Song Mei as a response to his own frustration with clunky webinar software.

Importance of webinars and virtual events for businesses


Webinars have become an essential tool for businesses looking to establish themselves as thought leaders in their industry. They help drive traffic to your website through promotion on social media channels such as LinkedIn or Facebook groups dedicated solely to your niche business sector.


Virtual events like webinars are also incredibly cost-effective compared to traditional marketing methods like trade shows or conferences. You don’t need large budgets or travel expenses when you can host everything from your computer screen using a platform like BigMarker.


Additionally, webinars and virtual events help businesses build trust and relationships with potential customers by providing increased transparency and accessibility. Moreover, they provide an opportunity to showcase your product or service in detail to people who are genuinely interested in learning more about what you have to offer.

Overview of BigMarker as a modern webinar and virtual event platform


BigMarker is an all-in-one solution for businesses looking to host webinars or online events. It offers a wide range of customization options for registration pages, landing pages, email reminders, polls and Q&A sessions.


In addition to its customization capabilities, BigMarker stands out because of its user-friendly interface and HD video streaming capabilities. It also supports integration with popular marketing automation tools like Hubspot and Salesforce.


BigMarker’s analytics dashboard provides detailed information on engagement metrics such as attendance rate, average viewing time per attendee, and user location. Overall, it is an excellent choice for businesses looking to host successful webinars or virtual events without breaking the bank.

Features of BigMarker


BigMarker is a feature-rich webinar and virtual event platform that caters to businesses of all sizes. It offers various tools and functionalities that make hosting webinars and virtual events easy and effective. In this section, we will delve into some of the key features of BigMarker.

  1. Customizable registration pages and branded landing pages


BigMarker allows hosts to create customized registration pages and branded landing pages for their webinars or events. This feature helps businesses to establish their brand identity by using their logos, brand colors, and other visual elements.


The customizable registration fields allow hosts to collect specific information from attendees such as name, email address, job title, or any other relevant data. This information can then be used for targeted marketing efforts later on.

  1. Interactive tools such as polls, Q&A, and chat rooms


One of the standout features of BigMarker is the ability to engage attendees through interactive tools such as polls, Q&A sessions, and chat rooms. These features allow attendees to actively participate in the webinar or event by asking questions or providing feedback in real-time. 


Polls can be used to gather opinions on important topics while Q&A sessions help clarify any doubts or queries attendees may have during the event.

  1. HD video streaming and recording capabilities


BigMarker provides HD video streaming capabilities which ensure high-quality video presentations without any lag time or buffering issues. Additionally, it offers functionality for recording webinars which can be accessed later by those who missed it live or want to revisit certain sections again.

  1. Analytics dashboard for tracking engagement and attendance


The analytics dashboard provided by BigMarker gives hosts valuable insights into attendee engagement levels during webinars or events. It helps them understand metrics such as attendee attendance rates, average duration attended per attendee, poll participation rates etc., which are crucial for evaluating the success of the webinar or event.

  1. Integration with popular marketing automation tools


BigMarker offers integration with popular marketing automation tools such as HubSpot, Salesforce, Marketo and more. This feature makes it easy to seamlessly integrate webinar and virtual event data into existing marketing campaigns for lead generation and conversion tracking. The integration also eliminates the need for manual data entry, saving time and effort.


BigMarker’s features make it an excellent choice for businesses looking to host webinars or virtual events. From customizable registration pages to interactive tools and analytics dashboards, BigMarker provides all the necessary functionality needed to host successful webinars or events.

Benefits of using BigMarker for businesses

  1. Increased Reach to a Global Audience with  BigMarker


One of the biggest advantages of using BigMarker as a platform for webinars and virtual events is the ability to reach a global audience. With its HD video streaming capabilities, attendees from all over the world can join in on the event without leaving their homes or offices.


This opens up new opportunities for businesses looking to expand their reach beyond their usual geographic boundaries. BigMarker’s interactive tools also make it easier for attendees to engage with the event and with each other, regardless of location.


Through chat rooms, Q&A sessions, and polls, participants can share ideas, ask questions, and provide feedback in real-time. This type of engagement can lead to valuable insights and connections that may not have been possible with in-person events.

  1. Cost-Effective Alternative to In-Person Events


Hosting in-person events can be expensive, especially when factoring in travel costs, venue rental fees, and catering expenses. By utilizing BigMarker’s platform for webinars and virtual events, businesses can save money while still providing valuable content to their attendees.


In addition to saving money on overhead costs associated with traditional events, businesses can also save time by hosting virtual events within their office or home environment. This eliminates the need for extensive planning around physical logistics such as transportation or space limitations.

  1. Ability to Generate Leads and Sales through Targeted Marketing Efforts


Webinars and virtual events offer a unique opportunity for businesses to generate leads and sales through targeted marketing efforts. With BigMarker’s customizable registration pages and branded landing pages, businesses can create a tailored experience that resonates with their target audience.


Furthermore, by utilizing analytics dashboards provided by BigMarker in conjunction with marketing automation tools like HubSpot or Marketo , companies can track attendee engagement metrics such as attendance rates or time spent viewing content. 


With this data, businesses can make informed decisions about future marketing efforts and improve their lead generation and sales results.

  1. Enhanced Engagement with Interactive Features


BigMarker’s interactive features such as chat rooms, polls, and Q&A sessions can enhance attendee engagement and provide valuable insights for businesses. Attendees are more likely to engage with the event if they feel like they have a say in the content being presented.


Through BigMarker’s platform, attendees can ask questions in real-time or participate in live polls to provide feedback. By utilizing these interactive features, businesses can gain valuable insights into their audience’s interests and needs which can help inform future marketing strategies or product development efforts.


BigMarker offers a modern platform for businesses looking to host webinars and virtual events that offer numerous benefits over traditional in-person events. From increased reach to a global audience to enhanced engagement through interactive features, BigMarker is fast becoming an essential tool for growing businesses looking for innovative ways to connect with their customers or clients.

How to use BigMarker for successful webinars and virtual events


Webinars and virtual events are an excellent way to connect with a global audience, generate leads, and promote your business. To ensure these events’ success, proper planning and execution are crucial. In this section, we will discuss how to use BigMarker for successful webinars and virtual events.

  1. Planning the event: choosing a topic, setting goals, selecting speakers or presenters


Before hosting an event on BigMarker, it is essential to plan every aspect of it thoroughly. The first step is choosing an engaging topic that aligns with your audience’s interests. Next, set specific goals you want to achieve through the webinar or virtual event.


Goals could range from increasing brand awareness to generating new leads. Selecting the right speaker or presenter is another critical aspect of planning the event.


Choose a speaker who has expertise in the industry and can engage with the audience effectively. Additionally, make sure they are comfortable using BigMarker’s platform to host a seamless event.

  1. Promoting the event: utilizing social media, email marketing, paid advertising


Once you have planned your webinar or virtual event’s content and speakers, it’s time to promote it effectively. Utilize your business’s social media accounts like Facebook, Twitter and LinkedIn for maximum reach.

Create engaging posts about your upcoming webinar or virtual event that include details like date,time format etc. Email marketing is another useful tool for promoting your webinar or virtual event on BigMarker platform.


Send personalized emails to subscribers who might be interested in attending by providing them registration link.  consider paid advertising platforms like Google Ads if you want more visibility about our upcoming webinar/virtual-event.

  1. Hosting the Event: utilizing interactive features, engaging with attendees & providing valuable content


One of BigMarker’s key selling points is its interactive features that can engage attendees and enhance their experience. During the presentation, use tools like polls, Q&A, and chat rooms to encourage interaction with the audience.


This not only makes the webinar or virtual event more enjoyable but also provides invaluable feedback about your business or product. Engaging with attendees is also crucial to hosting a successful event on BigMarker.

Responding to questions and comments in real-time helps build trust and credibility with your audience. Engage with them during breaks by offering examples or case studies related to your topic.


Providing valuable content throughout the event is essential for keeping attendees engaged and interested. You should offer insights on common problems faced by the industry, provide tips for solving those problems, discuss market trends etc.

  1. Evaluating Success: Analyzing attendance rates, engagement metrics & lead generation statistics


once you’ve hosted a great webinar/virtual-event it’s time to evaluate its success in terms of attendance rates and engagement metrics. Utilize BigMarker’s analytics dashboard to track attendance rates as well as engagement metrics including questions asked, chat messages sent etc. 


Additionally use marketing automation tools integrated with BigMarker platform  to measure lead generation statistics like registration conversion rates etc. Use this evaluation data from bigmarker analytics dashboard as well as other sources such as email list subscriber count growth rate etc., to adjust your strategy for future webinars/virtual-events so you can maximize engagement and lead generation opportunities in each successive event!

Softwareista Final Word


The importance of webinars and virtual events cannot be overstated. In today’s digital age, businesses need to leverage the power of online tools to reach a wider audience and generate leads. BigMarker provides a modern webinar and virtual event platform that enables businesses to accomplish these goals.


With its customizable registration pages, interactive tools, HD video streaming, and integration with popular marketing automation tools, BigMarker is an ideal choice for businesses looking to host successful webinars and virtual events. One of the primary benefits of using BigMarker is the increased reach it provides to a global audience.


Unlike traditional in-person events that are limited by geographic location and physical attendance capacity, webinars hosted on BigMarker can be accessed by anyone with an internet connection from anywhere in the world. This opens up new opportunities for businesses to target specific markets and generate leads globally.


Another benefit of using BigMarker is its cost-effectiveness as an alternative to in-person events. Hosting a webinar or virtual event requires significantly less time, effort, and money compared to organizing a physical event such as a conference or trade show.


Additionally, hosting an online event eliminates costs associated with venue rental, travel expenses for attendees/speakers/presenters/organizers. By utilizing interactive features such as polls, Q&A sessions and chat rooms offered by BigMarker, attendees can engage more deeply with the content being presented.


This helps keep participants engaged throughout the entire session which increases overall satisfaction leading to better brand recognition. Bigmarker represents one of the best modern webinar platforms available today suitable for various business needs related to marketing activities like lead generation campaigns or product announcements/reviews etc.

Softwareista FAQ Section

  1. What type of webinars does BigMarker support?


BigMarker supports live, on-demand, and automated webinars. It also allows you to host virtual conferences.

  1. What interactive features does BigMarker offer?

BigMarker offers a variety of interactive features like live chat, polls, Q&A, handouts, and breakout sessions to keep your audience engaged.

  1. Does BigMarker offer marketing and monetization tools?

Yes, BigMarker provides built-in marketing tools to help you promote your webinars and virtual events. For monetization, it supports ticket sales, memberships, and sponsorships.

  1. Can I integrate BigMarker with other platforms?

Yes, BigMarker can be integrated with popular CRM, marketing, and social media platforms to enhance your workflow.

  1. How can I track the performance of my webinars on BigMarker?

BigMarker offers detailed analytics and reports that provide insights into attendees, engagement, conversion, and more, helping you evaluate your webinar’s performance.

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