ON24: Customizable Webinars for High-Impact Events

ON24: A Powerful and Customizable Webinar Platform for Enterprise-Level Events


Webinars have become increasingly popular in recent years, providing businesses with a cost-effective way to host large-scale events that reach a global audience. 


ON24 is one of the most powerful and customizable webinar platforms available, offering enterprise-level businesses the tools they need to create engaging and interactive online events. 


In this article, we will explore the features and benefits of ON24, discuss why webinars are so important for enterprise-level events, and provide case studies of successful webinars hosted on the platform.

Softwareista Key Takeaways – ON24


  1. Customization Capabilities: One of the standout features of ON24 is its rich customization options. Users can tailor their webinars to align with their brand identity, using custom colors, logos, and layouts. These capabilities enable users to create unique, impactful webinar experiences that resonate with their audience and reinforce their brand image.


  1. Engagement Tools: ON24 understands the importance of engagement in webinars. With interactive features such as live polling, Q&A, and social sharing, ON24 enables attendees to actively participate and engage with the content. These tools not only keep attendees focused, but they also facilitate more dynamic and interactive learning environments.


  1. Data-Driven Insights: ON24 provides in-depth analytics that offer valuable insights into audience behavior and webinar performance. With these data-driven insights, users can understand what resonates with their audience and make informed decisions about how to improve future webinars.


  1. Ease of Use: ON24 prioritizes user experience, offering a user-friendly platform that is easy to navigate and use, even for those with no prior experience. From setting up a webinar to analyzing post-webinar data, every process is straightforward and simple.


  1. Integrations: ON24 seamlessly integrates with various CRM and marketing automation platforms, allowing users to manage their webinars and related marketing activities more efficiently. These integrations simplify the process of tracking leads, segmenting audiences, and running targeted campaigns.



Stop the guesswork when it comes to webinar platforms. Softwareista’s detailed comparison of 28 top solutions is here to help. Gain valuable knowledge and make an informed choice. Dive into our analysis today: The Best 28 Webinar Platforms in Existence for 2023 – Compared

Definition of ON24


ON24 is a cloud-based platform that provides businesses with an end-to-end solution for hosting webinars and virtual events. The platform offers a range of tools for creating customized registration pages, creating interactive multimedia content (such as videos, polls, surveys), facilitating real-time audience engagement (such as chat rooms and Q&A sessions), generating leads through advanced analytics and reporting capabilities.


ON24’s software is designed to be user-friendly with an intuitive interface that allows companies to easily create professional-looking webinars without requiring IT or programming knowledge. It also integrates with other marketing automation platforms such as Marketo or Salesforce to enable seamless lead nurturing workflows.

The Importance of Webinars in Enterprise-Level Events


Webinars allow businesses to reach large audiences from all over the world at a fraction of the cost compared to traditional in-person events. They also offer flexibility in terms of timing since attendees can join from anywhere on any device as long as they have an internet connection.


With ON24’s platform providing advanced features such as interactive multimedia content options (e.g., videos), real-time audience engagement tools (e.g., chat), personalized registration pages & emails etc., organizations can deliver highly engaging experiences that keep their audiences engaged throughout the event. Webinars also provide an opportunity to gather valuable insights about their target audience.


With ON24’s advanced analytics and reporting capabilities, businesses can track registration numbers, attendee engagement, and other relevant metrics. This information can be used to refine future webinar strategies and improve overall marketing efforts.

Overview of ON24’s Features and Benefits


ON24 provides a wide range of features that enable businesses to create engaging and personalized webinars. Some of the most notable features include customizable registration pages & emails, interactive multimedia content options such as video, polls & surveys, real-time audience engagement tools like chat rooms & Q&A sessions. The platform also offers advanced analytics and reporting capabilities that help businesses track engagement levels throughout the event.


ON24 provides benefits such as increased reach & engagement with a remote audience along with personalized content for specific audience segments. This platform is cost-effective compared to traditional in-person events as it eliminates expenses such as venue rental fees, catering costs etc which makes it ideal for businesses on tight budgets.

Features of ON24


Webinars have become an essential tool for businesses to communicate and educate their target audience. 


ON24 is a powerful platform that provides customizable features that make it a top choice for enterprise-level events. 


Here are some of the key features of ON24:

  1. Customizable Registration Pages and Emails


ON24 offers the option to create custom registration pages and emails, allowing you to provide your audience with a personalized experience. You can add custom branding, images, and descriptions to your registration page, making it more attractive and engaging to potential attendees. 


Additionally, you can customize your email invitations with pre-written content or create personalized messages based on your audience’s interests.

  1. Interactive Multimedia Content Options (e.g., Videos, Polls, Surveys)


ON24 provides interactive multimedia content options that allow you to keep your audience engaged throughout the webinar. 


You can embed videos, conduct polls or surveys during the session, ask for feedback through live Q&A sessions or create interactive quizzes. 


These tools help ensure maximum engagement from participants while also providing valuable insights into their preferences.

  1. Real-Time Audience Engagement Tools (e.g., Chat, Q&A)


One of the significant benefits of webinars is that they enable real-time communication between presenters and participants. ON24 provides real-time chat options where attendees can ask questions or share comments during the session. The Q&A feature lets attendees interact with speakers directly or submit questions anonymously if they prefer.

  1. Advanced Analytics and Reporting Capabilities


Analyzing data from webinars can help companies understand their target audience better while also tracking engagement levels accurately. ON24 provides advanced analytics capabilities that track viewer behavior in real-time during events such as time spent watching slides or recordings, click-through rates on links provided in emails sent before/after events etc). These insights help identify areas of strengths and weaknesses in webinars, enabling businesses to make data-driven decisions.


ON24 is a powerful platform that provides customization options, interactive multimedia content options, real-time audience engagement tools, and advanced analytics capabilities. These features make it an essential tool for businesses looking to communicate effectively with their target audience while also gathering valuable insights into their behavior.

Benefits of ON24 for Enterprise-Level Events

  1. Cost-effective alternative to in-person events


ON24 is a cost-effective solution for companies that want to organize large-scale events without incurring the high costs associated with traditional in-person events. With ON24, there are no travel or accommodation expenses for attendees or speakers, no venue rental fees, and no catering costs.


This is especially important when considering that enterprise-level events can have thousands of attendees from all over the world. By hosting a virtual event on ON24, companies can save huge amounts of money while still delivering high-quality content to their audience.


Furthermore, with ON24’s advanced reporting capabilities, organizers can track metrics such as attendance rates, engagement levels and conversion rates in real-time. This allows them to measure the effectiveness of their event and optimize future ones based on data-driven insights.

  1. Increased reach and engagement with remote audiences


One significant benefit of using ON24 for enterprise-level events is the ability to extend reach beyond geographical boundaries. By hosting a virtual event on this platform, organizers can reach an unlimited number of attendees from all over the world. Companies also have access to various interactive multimedia tools such as videos, live polls and surveys which enable them to engage their remote audience more effectively.


ON24 also offers real-time audience engagement tools like chat and Q&A features which allow attendees to communicate directly with presenters during webinars. This enhances the overall experience by providing an opportunity for two-way communication between presenters and attendees.

  1. Ability to personalize content for specific audience segments


One advantage of using ON24 is its ability to enable companies to create personalized content tailored specifically per attendee’s needs or interests. With information about attendee registration details, marketers could segment their target audience into demographics like job title or industry – thus creating customized sessions that speak directly to those segments’ interests. This level of personalization can help increase engagement and drive conversion rates during the event.

  1. Streamlined lead generation and nurturing


ON24 provides an easy mechanism for generating leads as well as tracking their progress through a sales funnel- making it a powerful tool for streamlining lead generation, scoring and distribution activities. With ON24’s multi-channel marketing tools, companies can create custom registration pages that directly speak to their audience personas.


These pages can capture key information like names, email addresses, company details and even job titles – providing the sales team with valuable insights into attendees’ interests which could be capitalized on at later stages of the funnel. The platform also features automated follow-up emails to keep attendees engaged after the event.


This ensures that prospects remain interested in what your company has to offer long after the webinar concludes – increasing the potential for future conversions. ON24 presents businesses with various benefits – such as cost savings, broader reach beyond geographical boundaries or time zones; enhanced personalization abilities in content creation; streamlined lead generation management- that make it an ideal choice for organizing enterprise-level events.

Case Studies: Successful Use of ON24 in Enterprise-Level Events

Example 1: Global Technology Company’s Virtual Product Launch Event


One of the most significant benefits of using ON24 for enterprise-level events is the ability to reach a global audience remotely. 


A global technology company used ON24 to host a virtual product launch event that reached over 5,000 attendees from around the world. The platform’s interactive multimedia content options, including videos and live polls, kept the audience engaged throughout the event.


Real-time chat and Q&A features also allowed for direct interaction between attendees and company representatives. Additionally, ON24’s analytics and reporting capabilities provided valuable insights into attendee behavior during the event.


The company was able to track how long attendees watched each session, which sessions were most popular, and which attendees asked questions or participated in polls. This data helped inform future marketing efforts and product development.

Example 2: Healthcare Provider’s Continuing Education Webinar Series


A healthcare provider used ON24 to host a series of continuing education webinars for medical professionals. The platform allowed for personalized content based on each attendee’s specialty, making it more engaging and relevant for them. The provider also utilized real-time polling during each webinar to gauge attendee understanding and gather feedback.


As a result of using ON24, the healthcare provider saw significant increases in attendance rates compared to their previous in-person events. They were also able to streamline lead generation by capturing attendee information directly through the registration process on ON24.

Example 3: Financial Services Firm’s Investor Relations Webcast


A financial services firm hosted an investor relations webcast using ON24 as their platform of choice. The platform’s customizable registration pages allowed them to tailor messaging specifically to investors, while real-time Q&A features enabled investors to ask questions directly to executives during the webcast.


ON24’s analytics and reporting capabilities also allowed the firm to track which investors attended the webcast, how long they stayed engaged, and which questions they asked. Armed with this information, the firm was able to follow up with personalized communications to each investor after the event.

How to Get Started with ON24


Getting started with ON24 is easy. First, you need to choose the right package based on your event needs.


ON24 offers various packages that cater to different types of events, such as webinars, virtual conferences, and digital experiences. Once you have selected the right package for your event, it’s time to set up a webinar using ON24’s intuitive interface.


The platform offers drag-and-drop functionality, making it easy for even non-technical users to create engaging webinars quickly. You can customize your registration page using your branding and add multimedia content such as videos, polls, and surveys.


To ensure a successful event, make sure you follow the best practices for promoting and executing webinars. Utilize email marketing campaigns and social media channels to promote your webinar to your target audience.

During the event, keep your audience engaged by using interactive tools such as chat and Q&A sessions. After the webinar has ended, follow up on leads generated from the event by sending thank-you emails or providing access to relevant content.

Choosing the Right Package Based on Event Needs


ON24 offers various packages that cater to different types of events depending on their size and complexity. For small events that require fewer features and functionalities, ON24’s Webcast Elite package is ideal.


If you’re planning a larger virtual conference or digital experience with multiple sessions or tracks of content, then ON24’s Virtual Conference Plus package is recommended. 


If you’re looking for an end-to-end solution that includes live streaming capabilities along with advanced analytics features for lead generation and nurturing activities before and after events then consider ON24 Digital Experience Platform (DXP).

Setting Up a Webinar Using the Platform’s Intuitive Interface


To set up a webinar using ON24’s intuitive interface, first create a registration page. The page should be customized to reflect your brand and provide your audience with all the necessary information about the event.


Next, you can create your webinar content by adding multimedia components such as videos, polls, and surveys. ON24 offers drag-and-drop functionality to make it easy for even non-technical users to create engaging content quickly.


Once you have created your content and registration page, you can promote your webinar by sharing it via email marketing campaigns or social media channels. Make sure to keep your audience engaged during the event by utilizing interactive tools such as chat and Q&A sessions.

Best Practices for Promoting, Executing, and Following Up on Webinars


To ensure a successful webinar event when using ON24 platform follow best practices that will help maximize engagement with attendees. Engage attendees with personalized communications before during after webinars. Promote the event using email marketing campaigns and social media channels to reach out to potential attendees.


During the event keep participants engaged with interactive tools like chat Q&A sessions or polls. These features are available in ON24’s platform choose relevant ones according to each webcast topic so that participants can interact in a fun way while learning from experts who present topics of interest


After your webinar has ended follow up on leads generated from the event by sending thank-you emails or providing access to relevant content. This will help nurture these leads into potential clients of yours down the road!

Softwareista Final Word


ON24 is a powerful and customizable platform for enterprises looking to host virtual events such as webinars, virtual conferences or digital experiences seamlessly at scale. With its intuitive interface, advanced analytics capabilities and lead generation functionalities there is no better platform for hosting an engaging virtual event experience. 


By following best practices in promoting executing and following up on webinars hosted on the ON24 platform, your event is sure to be a success.

So why wait? Sign up today and start hosting your virtual events with ON24!

Softwareista FAQ Section

  1. How customizable is the ON24 platform?


ON24 provides extensive customization options. Users can tailor the look and feel of their webinars to match their brand identity, using custom colors, logos, and layouts.

  1. What tools does ON24 provide to increase audience engagement?

ON24 offers a range of interactive features such as live polling, Q&A, and social sharing to keep attendees engaged and involved during webinars.

  1. Can I gain insights into my webinar’s performance on ON24?

Yes, ON24 provides comprehensive analytics that offer valuable insights into audience behavior and webinar performance. This data can be used to improve future webinars.

  1. Is ON24 easy to use?

Absolutely. ON24 has a user-friendly interface that is easy to navigate, making it a great choice for those new to webinar platforms.

  1. Can I integrate ON24 with other platforms?

Yes, ON24 can seamlessly integrate with a range of CRM and marketing automation platforms, streamlining your workflow and making it easier to manage your webinars and related marketing activities.

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