Pipedrive: Best CRM for Visual Sales Pipelines in 2023

Pipedrive: Best CRM for Visual Sales Pipelines


In today’s highly competitive business landscape, closing deals and generating revenue has become increasingly challenging. Companies must constantly innovate and adapt to survive in the market.


One such innovation that has transformed the sales process is Customer Relationship Management (CRM) software. CRM is a technology that helps businesses manage interactions with customers and prospects, ultimately driving sales growth.


In sales, every customer interaction counts, from the first contact all the way through to purchase and beyond. Many companies have struggled to keep track of these interactions manually or through spreadsheets.


This is where CRMs come in handy as they can capture data on customer engagement across all channels like email, phone, chat or social media. They enable sales teams to streamline their workflows by providing a unified view of customer data across all touchpoints.


One of the best CRM tools in the market currently is Pipedrive. Founded in 2010 by a group of salespeople who were tired of using complicated CRMs with features they didn’t need; Pipedrive was created to solve this problem and make salespeople’s lives easier by providing them with an intuitive tool that helped them focus on what mattered most – closing deals.

Softwareista Key Takeaways – Pipedrive CRM


  1. Focus on Sales Management: Pipedrive CRM is designed with a focus on sales management, offering features like deal tracking, contact management, and activity scheduling.


  1. Best for Visual Sales Pipelines: Pipedrive CRM provides a clear, visual overview of your sales pipeline, making it easy to manage the sales process and track deal progression.


  1. Seamless Integrations: Pipedrive CRM can integrate with a wide range of other business tools, enhancing its functionality and versatility.


  1. Robust Security Measures: With data encryption, two-factor authentication, and compliance with international data protection regulations, Pipedrive CRM ensures the safety of your data.


  1. Comprehensive Reporting and Analytics: Pipedrive CRM provides powerful reporting and analytics tools, offering businesses crucial insights for informed decision-making.


  1. Responsive Customer Support: Pipedrive offers various customer support options and a range of training resources to assist users.


  1. High Customizability: Pipedrive CRM is highly customizable, allowing businesses to tailor the platform to their specific sales process and needs.


  1. Scalability: Designed to handle large volumes of customer data, Pipedrive CRM can scale up as your business grows, making it a suitable choice for both small and large businesses.



Don’t navigate the complex world of CRM solutions alone! Our Softwareista team has prepared a comprehensive comparison of the 20 best CRM solutions for 2023 and beyond to help you make an informed choice.


Explanation of CRM and its Importance in Sales


A CRM system allows businesses to store customer data such as contact information, purchase history, communication logs and other important details related to each lead or deal. It also enables teams to track their progress through different stages of the sales cycle such as prospecting, qualifying leads, proposal negotiation etc. CRM software provides valuable insights into your business operations by tracking customer engagement metrics like click-through rates on emails, website visits or social media interactions which can help you identify potential customers and tailor your marketing campaigns accordingly.


Another important benefit provided by CRMs is collaboration among team members. Sales reps can share information about prospective leads, collaborate on deals and even assign tasks within the platform, streamlining communication between team members and ultimately increasing sales productivity.

Brief Overview of Pipedrive as the Best CRM for Visual Sales Pipelines


Pipedrive is a CRM software that specializes in visual sales pipeline management. The tool gives businesses a visual representation of their sales process, allowing them to manage leads and deals through each stage.


The visual nature of Pipedrive’s sales pipeline makes it easy for teams to understand which deals are moving forward or stuck at a particular stage, enabling them to focus their efforts on areas that need improvement. 


Pipedrive also offers customization options such as creating custom fields for storing specific information, setting up automation rules to save time on repetitive tasks like tracking follow-up emails or creating advanced reports for data-driven decision making.


Overall, Pipedrive is an intuitive and simple-to-use platform that helps sales teams grow their business by providing a clear picture of their deal flow. With its slick interface and powerful features such as email integration, reporting tools and customizable pipelines; it’s no wonder why so many businesses consider it the best CRM for visual sales pipelines.

Overview of Pipedrive


Pipedrive is a leading CRM (customer relationship management) solution designed for sales teams. It is known for its simple and intuitive interface, as well as its powerful features that help salespeople manage their leads and deals more efficiently.


Pipedrive was founded in 2010 by a group of sales managers who were frustrated with the existing CRM solutions on the market. They set out to create a tool that was specifically tailored to the needs of salespeople.

History and Background of Pipedrive


Pipedrive was founded in Estonia by Timo Rein, Urmas Purde, Martin Tajur and Ragnar Sass in 2010. The company has since grown to become one of the most popular CRMs in the market, with over 95,000 customers worldwide. The founders wanted to create a CRM that was easy to use, customizable and focused on helping sales teams close more deals.


Pipedrive has raised over $90 million in funding from investors such as Bessemer Venture Partners and Atomico. The company has also won numerous awards for its innovative approach to sales management, including Best CRM Solution at the European IT & Software Excellence Awards.

Key Features and Benefits of Pipedrive


One of the key benefits of Pipedrive is its visual pipeline feature which helps teams manage their deals more effectively. This feature allows users to drag-and-drop deals from one stage to another within their pipeline, giving them a clear overview of where each deal stands at any given time.


Another important feature is its integration capabilities with other tools such as Google Apps, Trello, Zapier and Slack among others making it easier for businesses to customize it according to their unique requirements. Moreover Pipedrive offers several automation tools that streamline repetitive tasks like sending emails or creating reminders about follow-ups with prospects saving time allowing you to focus on more crucial tasks.


Pipedrive offers detailed reporting and analytics capabilities that help teams keep track of their performance. This includes metrics such as the number of deals won or lost, average deal size, and sales cycle length.

Comparison with other CRMs in the market


Pipedrive is known for its simplicity compared to other CRM solutions in the market. It is also more cost-effective than many of its competitors especially at entry-level subscription plans. 


While other CRMs may have more features than Pipedrive, it’s important to note that Pipedrive has a specific focus on sales management which makes it ideal for businesses looking for a solution that can help them manage their sales pipeline with ease.

Visual Sales Pipelines in Pipedrive

What are Visual Sales Pipelines?


Visual sales pipelines are a way to manage leads and deals in a sales process. They provide visibility into the sales pipeline, making it easy to see where each deal stands and identify areas for improvement. A visual sales pipeline is typically organized into stages that correspond with different steps in the sales process, such as prospecting, qualification, proposal, negotiation, and closing.

How do Visual Sales Pipelines help in managing leads and deals?


Visual sales pipelines provide a clear picture of your entire sales process. By organizing your leads and deals into stages, you can quickly see which deals are progressing smoothly and which ones need attention. This makes it easier to prioritize your efforts and focus on the most promising opportunities.


In addition to providing visibility into the pipeline, visual sales pipelines help you identify bottlenecks or areas where deals tend to stall. You can then analyze these areas to determine what changes need to be made to keep things moving smoothly.

Step-by-step guide on setting up visual sales pipelines in Pipedrive


Setting up visual sales pipelines in Pipedrive is a simple process that involves creating stages for your pipeline and customizing them as needed. 


Here’s how: 


1. Create a new pipeline 


– In Pipedrive, you can create multiple pipelines for different products or services or for different teams within your organization.


2. Set up stages 


– For each pipeline, create stages that correspond with the steps of your sales process. 


3. Customize deal fields 


– You can customize deal fields based on what information you want to track at each stage of the pipeline.


4. Add deals 


– Once you have set up your pipeline with stages and customized fields, start adding deals by clicking “Add Deal” within each stage. 


5. Move deals through the pipeline 


– As you progress through your sales process, move deals from one stage to the next in the pipeline.


Overall, visual sales pipelines are a powerful tool for managing leads and deals in a sales process. With Pipedrive’s intuitive interface and customizable features, setting up and using visual sales pipelines has never been easier.

Advanced Features of Pipedrive

Customization options for sales teams


Pipedrive offers a wide range of customization options to sales teams, making it easy to tailor the platform to meet specific needs. Sales teams can customize their pipelines, activity fields, and deal stages to align with their unique sales processes. They can also create custom fields to capture specific data points that are important for their business.


Additionally, Pipedrive allows users to create custom reports and dashboards, making it easy to track performance metrics that matter most. Users can choose from a variety of pre-built reports or build their own custom reports using the drag-and-drop report builder.

Integrations with other tools such as email providers, marketing automation platforms, etc.


Pipedrive integrates seamlessly with a wide range of third-party tools such as email providers like Gmail and Outlook, marketing automation platforms like HubSpot and Marketo, invoicing tools like Xero and Quickbooks, just to name a few. This makes it easy for sales teams to streamline their workflows and have all the necessary data at their fingertips in one central location.


For example, users can set up two-way sync between Pipedrive and Gmail so that emails are automatically logged in Pipedrive when they’re sent or received. Similarly, they can set up integrations with marketing automation platforms so that leads generated through marketing campaigns are automatically added to Pipedrive as deals.

Reporting and analytics features to track team performance


Pipedrive’s reporting features go beyond just basic reporting on deals won or lost. The platform offers detailed analytics on every aspect of your sales process including lead sources, deal stage duration analysis by user or team member performance benchmarks.


Pipedrive’s dashboard provides an at-a-glance view of key metrics such as total revenue generated by deals closed this month, average deal size, and conversion rates by pipeline stage. Additionally, users can drill down into specific reports to get a more detailed view of sales performance.

Workflow Automation


Pipedrive also offers a powerful workflow automation feature that enables sales teams to automate manual tasks and save time in their daily work. With Pipedrive’s workflow automation, users can set up automated actions for specific triggers such as when a deal is moved to a certain stage or when a new lead is added to the CRM.


For example, users can set up an automated email sequence that’s triggered when a deal reaches the proposal stage. The email sequence can be customized based on the specific needs of the user and can include personalized content that’s automatically populated based on data from Pipedrive.


Overall, Pipedrive’s advanced features make it a great choice for sales teams looking for a robust CRM platform that can be tailored to meet their unique needs. With customization options, third-party integrations, and powerful reporting features, Pipedrive empowers sales teams to work more efficiently and close more deals.

Success Stories with Pipedrive

The Benefits of Pipedrive for Startups


Many startups have found success in using Pipedrive, including the Australian-based tech company, Canva. Canva’s Head of Growth and Marketing, James Gilbert, credits a lot of their success to Pipedrive. He says that “Pipedrive was a big part of getting us to where we are today”.


By using visual pipelines and customizable deal stages in Pipedrive, Canva was able to better track their leads and make more informed decisions about which deals to prioritize. Another startup that has seen benefits from Pipedrive is the New York-based company, Misen.


Misen sells high-quality kitchenware products online and has been able to streamline their sales process by integrating Pipedrive with other tools like Google Sheets and Trello. Their team also appreciates the simplicity of Pipedrive’s interface, making it easy for them to quickly identify where each deal stands in their pipeline.

How Pipedrive Helps Established Businesses Grow


Pipedrive has also proven valuable for established businesses looking to enhance their sales processes. The digital marketing agency 97th Floor used several CRMs before switching over to Pipedrive.


According to 97th Floor’s Director of Business Development, Tyler Sickmeyer: “We chose [Pipedrive] because we found it incredibly user-friendly compared with other options.” Since switching over to Pipedrive, 97th Floor’s sales team has been able to better understand their sales cycles by tracking leads more effectively through visual pipelines.


This has allowed them to close more deals while making fewer mistakes. In another example from an established business, the real estate company Engel & Völkers turned to Pipedrive when they were struggling with managing leads across multiple offices around the world.


With features like custom field creation and the ability to edit lead details in bulk, Engel & Völkers was able to streamline their lead management process. They also appreciated Pipedrive’s flexibility, which allowed them to customize the CRM to their unique business needs.

Testimonials from Satisfied Customers

Pipedrive’s User-Friendly Interface


One of the things that users appreciate most about Pipedrive is its user-friendly interface. The CEO of Proposify, a software company that provides proposal templates and tracking tools for businesses, credits Pipedrive with helping his sales team stay organized and on top of their pipeline.


“One of the things we really love about Pipedrive is how easy it is for our sales team to use”, says Kyle Racki. He also notes that Pipedrive’s mobile app has been especially helpful for his team when they’re on-the-go.

Increased Transparency and Accountability


Another benefit that customers have seen from using Pipedrive is increased transparency and accountability within their teams. The CEO of FunnelBud, a marketing automation agency based in Sweden, explains: “Pipedrive gives us transparency into who’s doing what and where every deal stands”. 


By being able to track leads through visual pipelines with customizable deal stages, FunnelBud has been able to identify bottlenecks in their sales process more easily and hold team members accountable for meeting their targets.

Inspiring Confidence in Sales Teams


Many customers have noted that using Pipedrive has inspired confidence within their sales teams. The Director of Sales at CareerFoundry explains: “Pipedrive makes our sales reps feel like nothing slips through the cracks; they’re confident they’re managing everything possible”. 


This confidence comes from knowing that all leads are being tracked effectively through visual pipelines with customizable deal stages and can be managed through one easy-to-use interface.

Softwareista Final Word


Throughout this article, we have discussed the importance of Customer Relationship Management (CRM) in sales and how Pipedrive is the best CRM for visual sales pipelines. We started by giving a brief overview of what CRM is and why it’s important in today’s business world.


We then dove into Pipedrive and its features that make it stand out from other CRMs. Pipedrive offers a user-friendly interface that helps businesses manage their sales pipelines effectively.


The visual representation of leads, deals, and stages makes it easy for teams to track their progress and take necessary actions to move leads through the pipeline. This feature alone sets Pipedrive apart from other CRMs on the market.


We also covered advanced features such as customization options, integrations with other tools, reporting and analytics features that help businesses get a deeper understanding of their team’s performance. Pipedrive has helped many businesses achieve success through its streamlined approach to sales management.


With case studies highlighting how businesses have benefited from using Pipedrive paired with testimonials from satisfied customers, it’s clear that Pipedrive is a trusted solution for companies looking to improve their sales processes. 


If you’re looking for a CRM that puts your sales pipeline front-and-center while providing robust customization options and integrations with other tools – look no further than Pipedrive.


Its visual approach to sales pipeline management helps teams stay on top of deals while also providing key insights into their overall performance. Don’t just take our word for it – give it a try today!

Softwareista FAQ Section – Pipedrive CRM

  1. What is Pipedrive CRM?

Pipedrive CRM is a customer relationship management system designed with a focus on sales management. It is known for its visual sales pipeline management features that help businesses effectively manage their sales process.

  1. Why is Pipedrive considered the best CRM for visual sales pipelines?

Pipedrive provides a clear, visual overview of your sales pipeline, which allows you to see the status of every deal at a glance. Its intuitive drag-and-drop interface makes it easy to move deals between stages and manage your pipeline effectively.

  1. How does Pipedrive CRM help in sales management?

Pipedrive CRM offers features like deal tracking, contact management, activity scheduling, and performance reporting to streamline the sales process and improve team productivity.

  1. Can Pipedrive CRM be integrated with other software?

Yes, Pipedrive CRM can be integrated with a wide range of other business tools, including email platforms, marketing automation tools, customer service apps, and more.

  1. What security measures does Pipedrive CRM have?

Pipedrive CRM employs robust security measures such as data encryption, two-factor authentication, and compliance with international data protection regulations to ensure the safety of your data.

  1. Does Pipedrive CRM offer reporting and analytics features?

Yes, Pipedrive CRM provides comprehensive reporting and analytics tools that offer insights into sales performance, deal progression, and team productivity.

  1. What kind of customer support does Pipedrive offer?

Pipedrive offers various customer support options including email, live chat, and a comprehensive knowledge base. They also provide webinars, training sessions, and community forums for additional assistance.

  1. Is Pipedrive CRM customizable?

Yes, Pipedrive CRM is highly customizable, allowing businesses to tailor the platform to their specific sales process and needs.

  1. Can Pipedrive CRM handle large volumes of customer data?

Absolutely. Pipedrive CRM is designed to handle large volumes of customer data and can scale up as your business grows.

  1. What training resources are available for Pipedrive CRM?

Pipedrive CRM offers a variety of resources including online tutorials, webinars, certification courses, and user guides to help businesses get the most out of the platform.

Here is the Table of Individual CRM Software Reviews by Softwareista

Project Management with Monday Sales CRM: The Full Guide

Unearth efficient project management with Monday Sales CRM in our comprehensive guide. Learn how to utilize its rich features for task tracking, team collaboration, and report generation, driving you towards your project goals.

Salesforce: Revolutionizing CRM for Small Businesses in 2023

In 2023, Salesforce is transforming CRM for small businesses. Our exploration will reveal how this robust tool enhances customer relationships, drives sales productivity, and delivers innovative, tailored solutions for small businesses globally.

Keap: The Top Choice for Easy Business Streamlining with CRM

Keap emerges as the top choice for effortlessly streamlining business with CRM. Discover how Keap’s all-in-one platform helps manage customer interactions, automate tasks, and ultimately, propel your business towards growth and success.

Freshsales: The Best CRM for Effective Communication

Freshsales stands out as the premier CRM for effective communication. With its robust features, Freshsales enables businesses to maintain seamless customer interactions, track leads, and close deals efficiently, enhancing overall productivity.

Oracle NetSuite CRM: The Ultimate E-Commerce Solution

Oracle NetSuite CRM provides the ultimate e-commerce solution. Explore how its integrated cloud business software suite offers comprehensive customer lifecycle management, improving sales, customer service, and marketing effectiveness.

HubSpot CRM: Powering Business Ops with Integrations

HubSpot CRM is a powerhouse for business operations, offering extensive integrations. Discover how HubSpot simplifies business processes, aligns sales and marketing, and provides deep customer insights, all in a user-friendly interface.

Remote CRM with Zoho: Ultimate Hybrid Team Solution

Zoho provides the ultimate CRM solution for hybrid teams working remotely. Learn how its platform facilitates team collaboration, task management, and customer interaction, fostering a productive remote work environment.

Zendesk: Best CRM for Complete Customer Life Cycle

Zendesk is the top choice CRM for managing the complete customer life cycle. Discover its power in enhancing customer engagement, streamlining service operations, and ultimately, driving business growth.

Mastering Customization in Your CRM with Insightly in 2023

Master the art of CRM customization with Insightly in 2023. Uncover how its flexible platform can be tailored to meet your unique business needs, improving efficiency, and boosting growth.

SugarCRM as Best CRM for Midsize Businesses – Sweet Success

SugarCRM shines as the top CRM for midsize businesses, promising sweet success. Discover how its robust yet intuitive features can help manage customer relationships, drive sales, and catalyze business growth.

Quickbase: The Top CRM for Cross-Platform Integrations in 2023

In 2023, Quickbase stands as the top CRM for cross-platform integrations. Dive into its capabilities to seamlessly integrate with diverse platforms, automate workflows, and streamline operations, all while boosting productivity.

Sage CRM: Next-Level Customer Support

Sage CRM takes customer support to the next level. Explore how its innovative features help deliver exceptional customer service, improve customer satisfaction, and ultimately drive your business success.

Boost Business Potential with Zoho CRM Plus: A Full Guide

Boost your business potential with our full guide on Zoho CRM Plus. Learn how this comprehensive tool offers smart automation, sales management, and customer interaction features, leading to business growth.

Automate Online Transactions with Ontraport: The Ultimate CRM

Ontraport is the ultimate CRM for automating online transactions. Delve into how it streamlines payment processes, manages customer data, and optimizes your sales funnel for maximum conversion.

Nimble: Smarter Customer Prospecting Weapon

Nimble is your secret weapon for smarter customer prospecting. Discover its cutting-edge features that help you track and engage prospects more effectively, leading to better sales outcomes.

Nutshell: The Ultimate CRM for Sales Team Management

Nutshell stands out as the ultimate CRM for sales team management. Learn how it empowers teams with powerful tracking, communication, and reporting features, leading to improved sales performance.

Apptivo: The Ultimate CRM for Business Management

Apptivo is the ultimate CRM for comprehensive business management. Discover how its integrated system of applications can streamline operations, improve customer relationships, and drive your business towards success.

The Close CRM: Best CRM for Inside Sales Teams

The Close CRM is the best choice for inside sales teams. Uncover its potent features that aid in lead tracking, deal closure, and team collaboration, ensuring your sales success.

NetHunt: Ultimate CRM for Gmail Power Users

NetHunt is the ultimate CRM for Gmail power users. Explore how its seamless integration with Gmail transforms your inbox into a powerful CRM, driving effective customer engagement.

Related Posts

Leave a comment

Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.