Sendinblue: Your All-In-One Email Marketing Solution

Sendinblue: Your All-In-One Email Marketing Solution for Business Success


Email marketing is one of the most effective ways for businesses to connect with their customers and promote their products or services. It allows businesses to directly communicate with their target audience and build relationships with them over time.


However, managing email campaigns can be a daunting task, especially for small businesses who have limited resources. This is where Sendinblue comes in; it is a comprehensive email marketing solution that makes it easy for businesses of all sizes to create and manage effective email campaigns.

Softwareista Key Takeaways


  1. Comprehensive Solution: Sendinblue offers an all-in-one platform for email marketing, from design and automation to analytics, making it an efficient tool for businesses.


  1. Integration Capability: Sendinblue’s ability to integrate with various platforms enhances its flexibility, making it a great fit for diverse business needs.


  1. Scalability: Regardless of the business size, Sendinblue can cater to its needs due to its scalable features and pricing plans, making it a cost-effective choice.


  1. User-friendly: Sendinblue’s user-friendly interface makes it accessible for beginners, thus fostering ease of use and efficient marketing campaign management.


  1. Robust Analytics: With Sendinblue, businesses can leverage robust analytics and reporting tools to track their campaigns’ performance and make informed decisions.



Delve into the detailed comparison of 32 top CRM platforms by our Softwareista Team. To ensure the best choice for your enterprise, check out ‘Best Email Marketing Solutions for 2023 – We tested 32 Platforms


Explanation of Sendinblue


Sendinblue is a cloud-based email marketing platform that allows users to create and send personalized emails, manage contacts, automate email campaigns, and track results. It was founded in 2012 by Armand Thiberge and has since become one of the leading email marketing tools in the market, serving over 180 countries worldwide.


With Sendinblue, users can create professional-looking emails using customizable templates or design their own emails from scratch using an intuitive drag-and-drop editor. They can also automate their email campaigns by setting up triggers based on subscriber behavior or time intervals.

Importance of Email Marketing for Businesses


Email marketing has been proven to be one of the most effective ways for businesses to reach out to their customers and drive sales. According to a report by DMA (Direct Marketing Association), every $1 spent on email marketing generates an average return on investment (ROI) of $42.


Furthermore, emails have a higher open rate than social media posts or display ads; this means that customers are more likely to see your message in an email than in other forms of advertising. Also, with the ability to personalize emails based on customer behavior or interests, businesses can increase engagement rates and build stronger relationships with their subscribers.

Overview of What the Article Will Cover


This article will provide an in-depth review of Sendinblue, covering its features and benefits, how it works, customization options, integrations with other tools and platforms, pricing plans and packages, and customer support services. By the end of this article, readers will have a thorough understanding of what Sendinblue has to offer and how it can benefit their business.

Features and Benefits of Sendinblue

  1. Email Campaigns and Automation


Email marketing is one of the most effective ways to connect with customers, build relationships, and drive revenue. With Sendinblue, businesses can create custom email campaigns that are targeted to specific audiences.


The platform offers a wide range of email templates that can be easily customized to fit any brand’s needs. With drag-and-drop design tools, businesses can quickly create eye-catching emails with personalized content and images.


One of the most significant benefits of using Sendinblue for email marketing is its automation capabilities. Businesses can create automated workflows that trigger emails based on specific actions taken by their subscribers.


For example, when a subscriber signs up for a newsletter, they might receive an automated welcome email containing a special offer or discount code. As subscribers engage with your emails or take certain actions on your website, you can customize their journey with tailored messages.

  1. SMS Marketing


In addition to email marketing capabilities, Sendinblue also offers SMS marketing features that allow businesses to send text messages directly to their subscribers’ phones. SMS marketing has become increasingly popular in recent years as more people turn to their mobile devices for everything from shopping to communication. With Sendinblue’s SMS marketing tools, businesses can easily create targeted campaigns that reach subscribers at the right time with the right message.


They can also track engagement metrics like open rates and click-through rates in real-time. Additionally, they can use SMS as part of an omnichannel strategy along with email and other channels for more consistent messaging across all touchpoints.

  1. Landing Pages and Sign-Up Forms


Landing pages are essential tools for driving conversions because they provide a straightforward way for visitors to take action on your website. With Sendinblue’s landing page builder tool, businesses can quickly create custom pages optimized for conversions without needing to know how to code.


By using landing pages in combination with targeted email campaigns, businesses can create a seamless user experience from start to finish. Sign-up forms are also an important part of any email marketing strategy because they allow businesses to collect email addresses and other contact information from their website visitors.


Sendinblue’s sign-up form builder makes it easy for businesses to create customized forms that fit the look and feel of their brand. The platform also provides options for embedding forms on websites or creating pop-ups that appear when visitors take specific actions.

  1. Contact Management


Sendinblue’s contact management system allows businesses to easily manage their subscriber lists and segment them based on specific criteria. For example, businesses can group subscribers by location, purchase history, or engagement level so they can target messages accordingly. The platform also provides tools for importing and exporting contacts in bulk, as well as manual list-building options.

  1. Reporting and Analytics


Measuring the success of your email marketing campaigns is critical for understanding what works and what doesn’t. Sendinblue’s reporting and analytics features provide insights into key metrics like open rates, click-through rates, bounce rates, unsubscribe rates, and more. Businesses can use this data to optimize their campaigns over time by testing different subject lines, content formats, call-to-actions (CTAs), timing of delivery, etc.


Overall, Sendinblue offers a comprehensive suite of features designed to help businesses of all sizes succeed with email marketing. From campaign creation tools to automation workflows and detailed reporting metrics – Sendinblue has everything you need under one roof!

How Sendinblue Works

  1. Setting up an account


To begin using Sendinblue, the first step is to create an account. The process is straightforward and can be completed in a matter of minutes.

Upon signing up, users are prompted to enter basic information such as their name, email address, and company details. Once the account is created, users are asked to verify their email address before proceeding further.

  1. Creating email campaigns


After setting up an account, users can start creating email campaigns. The platform offers a simple yet powerful drag-and-drop email editor that allows users to create professional-looking emails without any coding or design skills.

Users can choose from a variety of pre-designed templates or create custom designs from scratch. Sendinblue also provides access to a library of high-quality stock images that can be used in emails.

  1. Automating emails


One of the most significant advantages of using Sendinblue is its robust automation capabilities. Users can set up automated workflows that trigger specific actions based on subscriber behavior or other criteria, such as abandoned cart reminders or welcome series for new subscribers. Automation saves time and effort while ensuring that subscribers receive timely and relevant messages.

  1. Managing contacts


Effective contact management is essential for successful email marketing campaigns, and Sendinblue offers several ways to manage contacts easily. Users can import existing contact lists directly into the platform or add new subscribers via web forms or integrations with other platforms such as Shopify and Salesforce. The platform also allows users to segment their list based on various criteria such as location, behavior, engagement level, etc., enabling more targeted communication with subscribers.


Sendinblue provides businesses of all sizes with a comprehensive email marketing solution that enables them to create engaging campaigns that drive results while saving time and effort through automation features like chatbots. Its simple yet powerful drag-and-drop email editor, automation capabilities, and contact management features make it an excellent choice for businesses looking to improve their email marketing efforts.

Customization Options with Sendinblue


Sendinblue offers plenty of customization options that allow businesses to personalize their email campaigns and make them engaging. These options include email templates, design options, A/B testing capabilities, and personalization options.

  1. Email Templates and Design Options


Sendinblue comes with a wide range of customizable email templates that are responsive and optimized for different devices. Users can also create custom templates from scratch or import their own HTML files. The drag-and-drop editor allows for easy customization of elements such as text, images, buttons, and social media links.


The design options in Sendinblue are plentiful. You can change the color scheme, font style/size/color, add images or videos as well as logos to match your brand identity.

  1. A/B Testing Capabilities


Sendinblue provides A/B testing capabilities that allow users to test different variations of an email campaign before they send it out to their entire mailing list. This feature helps businesses determine which version of an email performs better in terms of open rates or click-through rates.


A/B testing with Sendinblue involves creating two versions of an email campaign where one element is varied between the two versions (e.g., subject line, sender name). The platform then randomly sends each version to a sample audience (e.g., 20% each), records the data on the performance metrics (opens/clicks), and determines which version performed better based on statistical significance.

  1. Personalization Options


Personalization features in Sendinblue help marketers tailor messages based on individual subscriber preferences or behaviors. The platform allows you to dynamically insert personalized content into your campaigns using merge tags or conditional statements.


With merge tags you can add fields such as name or location into your emails while conditional statements allow you to create different content blocks for subscribers based on specific actions taken by them (e.g., if they clicked a certain link in a previous email). Personalization is key to building relationships with subscribers and ultimately increasing conversions, and thus Sendinblue offers an array of personalization options to help businesses achieve their goals.

  1. Conclusion


Customization options are critical for businesses as they enable them to create unique email campaigns that fit their brand image and resonate with subscribers. With Sendinblue’s customization features, businesses can easily create beautiful emails that engage customers and increase conversions. Whether it is using templates or designing from scratch, personalizing content or conducting A/B testing, the platform has got your back!


Integrations with Other Tools and Platforms As a comprehensive email marketing solution, Sendinblue offers users the ability to integrate their campaigns with a variety of other tools and platforms. From content management systems to customer relationship management software, these integrations allow businesses to maximize their marketing efforts and streamline their workflow.

WordPress Integration


Sendinblue offers a plugin for WordPress, allowing users to easily connect their website to their email marketing campaigns. With this integration, businesses can create forms on WordPress pages or posts that capture visitor information and send it directly to Sendinblue’s contact lists. Users can also trigger automated emails based on user behavior on the website, such as abandoning a shopping cart or completing a purchase.


In addition, Sendinblue allows users to track the performance of their forms through real-time analytics. This data can help businesses optimize their forms for better conversion rates and higher engagement.

Zapier Integration


Sendinblue also integrates with Zapier, an online automation tool that connects different apps together. With this integration, users can automate tasks between Sendinblue and other tools they use like Salesforce or Shopify.


For example, when someone fills out a form in Sendinblue or clicks a link in an email campaign, Zapier can automatically add them as lead in Salesforce or create an order in Shopify. By automating these tasks, businesses save time and reduce the risk of human error.

API Access


For advanced users who want more control over how they integrate Sendinblue into their business operations or custom software solutions they have built themselves , API access is available. This allows developers to build custom integrations that work seamlessly with Sendinblue’s platform.


With Sendinblue’s API, businesses can perform a variety of actions including adding or removing contacts, creating campaigns and sending emails. This level of access to the Sendinblue platform gives businesses the flexibility they need to create unique and customized email marketing campaigns.

Create Custom Integrations with API Access


Sendinblue’s integration capabilities make it easy for businesses to connect their email marketing campaigns with other tools and platforms they use every day. From WordPress integration to Zapier and API access, these integrations allow users to streamline their workflow while maximizing their marketing efforts. With these integrations at their disposal, users of Sendinblue can create effective and efficient email marketing campaigns that drive results for their business.

Pricing Plans and Packages

  1. Free Plan Features


Sendinblue offers a free plan that includes a lot of features. This plan includes unlimited contacts, but you can only send up to 300 emails per day. You can create and send transactional emails, but you cannot use the automation feature. The free plan also includes basic email support.


For businesses just starting with email marketing or those with smaller budgets, the free plan is an excellent option to try out Sendinblue. With unlimited contacts, you can build your email list and test out features before committing to a paid plan.

  1. Paid Plan Features


Sendinblue has four paid plans: Lite, Essential, Premium, and Enterprise. Each plan varies in price and features. The Lite plan starts at $25 per month and allows for up to 10,000 emails per month.


The Essential plan starts at $39 per month and includes advanced statistics reporting. The Premium plan starts at $66 per month and comes with Facebook ads integration.


The Enterprise plans are customizable based on your business needs. All of these plans include unlimited contacts, advanced segmentation options for targeted campaigns, A/B testing capabilities for optimized campaigns in real-time.

  1. How to Choose the Right Plan for Your Business


When choosing which Sendinblue package is right for your business it’s important to consider what features are most important to you. All plans come with unlimited contacts which is useful if you have a large customer base or growing email list.


If your business depends on sending transactional emails then it may be wise to choose Sendinblue’s Lite package as it allows you to send up to 40k transactional emails each month (as opposed to the 300/day limit on the Free account). If automation is critical then consider one of the higher tier packages that provide this function.


If you are looking for more advanced reporting and analytics, then the Essential or Premium plan may be better suited to your needs. If you have a large business with complex email marketing needs, then the Enterprise package is customizable and can meet your specific requirements.

It’s worth noting that Sendinblue offers monthly and annual billing options. Annual plans come with a discount of up to 20%, so keep this in mind when deciding which package to choose.


Overall, Sendinblue’s pricing plans provide flexibility to businesses of all sizes and budgets. With a range of features on offer, it’s easy to choose the package that suits your business best.

Customer Support Services


Running an email marketing campaign can be daunting especially if it is your first time. However, with Sendinblue, you do not have to worry as they offer customer support services to help you navigate their platform. The company offers three channels of support: email, live chat, and phone support.


The best part is that the company provides these services for free to all users regardless of their pricing plan. The live chat feature is available during business hours from Monday to Friday while email and phone support are available round the clock.

  1. Support Channels Available


Sendinblue provides a variety of customer service channels to ensure that users get the assistance they need in a timely manner. Users who require quick assistance can use the live chat feature which connects them with one of their representatives instantly. For more complex issues or inquiries, users can opt for phone or email support which guarantees a detailed response within 24 hours.

  1. FAQs Section


Sendinblue has an extensive FAQ section on its website where users can find answers to common questions about its platform and features. This section covers topics such as account management, pricing plans, automation workflows, contact management and integrations with other tools such as WordPress and Zapier.


The FAQs section also offers step-by-step guides on how to perform specific tasks on the platform such as creating an email campaign or setting up automation workflows. Users can search through the FAQ section using keywords related to their issue or browse through different categories depending on what they are looking for.

  1. Community Forum


Apart from providing traditional customer support services like live chat, phone and email communication channels, Sendinblue has a highly active community forum where users can connect with other Sendinblue customers sharing similar experiences in real-time. Here you will find discussions about marketing strategies tips for increasing engagement rates in your campaigns and how to maximize the potential of Sendinblue as a marketing tool.


The forum also offers users a chance to ask questions, share feedback and learn from other people’s experiences. The community forum is an excellent resource for anyone who wants to learn more about email marketing campaigns and how to use Sendinblue effectively.


If you have any questions, issues or just want to connect with like-minded individuals with similar interests, this is the place to be. You can also access valuable information about upcoming events related to email marketing which can help you stay ahead of your competition.

Softwareista Final Word


Sendinblue is an all-in-one email marketing solution that offers businesses of all sizes a comprehensive set of features and tools to help them create, manage, and optimize their email marketing campaigns. From creating eye-catching emails and landing pages to automating workflows and analyzing campaign performance, Sendinblue has everything you need to take your email marketing to the next level. Some of the key points covered in this article include:


– Sendinblue offers a wide range of features and benefits for businesses looking to improve their email marketing efforts. 


– Its user-friendly interface makes it easy for even novice users to create professional-looking emails and landing pages.


– The platform’s automation capabilities help businesses save time by allowing them to set up targeted campaigns that run on autopilot. 


– Sendinblue’s reporting tools provide valuable insights into campaign performance, allowing users to make data-driven decisions about how to optimize future campaigns.


Overall, Sendinblue is an excellent choice for businesses looking to streamline their email marketing efforts. With its comprehensive set of features, user-friendly interface, and affordable pricing plans, it’s no wonder why so many businesses are turning to Sendinblue as their go-to email marketing solution.


Softwareista FAQ Section

  1. What is Sendinblue?

Sendinblue is an all-in-one email marketing solution that enables businesses to manage their email campaigns effectively. It offers a range of features, including email design, contact management, and analytics.

  1. What makes Sendinblue a comprehensive email marketing solution?

Sendinblue is versatile, providing not only email marketing features but also SMS messaging, live chat, CRM, and more. Its advanced automation features also make it a comprehensive tool for businesses.

  1. Can Sendinblue integrate with other platforms?

Yes, Sendinblue can integrate with various platforms, such as WordPress, Shopify, Magento, and more, making it a flexible solution for your marketing needs.

  1. Is Sendinblue suitable for small businesses?

Sendinblue is ideal for businesses of all sizes due to its scalable pricing plans and features. Its user-friendly interface makes it accessible for small businesses or beginners in email marketing.

  1. Does Sendinblue offer any analytics or reporting tools?

Yes, Sendinblue provides robust analytics and reporting tools, allowing businesses to track their email campaigns’ performance, measure engagement, and make data-driven decisions.

The Table of Individual Reviews of Email Marketing Tools 

Mailchimp: A Guide to Mastering Email Marketing for Businesses

Master the art of email marketing with Mailchimp. Learn the nuances of creating impactful campaigns, tracking analytics, and leveraging A/B testing to enhance your business growth and customer relationships.

ConvertKit: The Ultimate Email Marketing Tool for Businesses

Discover ConvertKit, a robust email marketing platform. It simplifies content creation, segmentation, and automation, empowering businesses to tailor their communication strategies and cultivate meaningful relationships with their audience.

HubSpot: Comprehensive Marketing, Sales, and Service Platform

Explore HubSpot, a versatile platform integrating marketing, sales, and service tools. It offers an all-encompassing ecosystem to streamline customer management, improve lead generation, and enhance overall customer experience.

MailerLite: The Ultimate Email Marketing Tool for All Businesses

Unravel the potential of MailerLite, an accessible email marketing solution. Its intuitive interface and diverse features like email automation, landing pages, and pop-ups, make it an ideal choice for businesses of all sizes.

Revitalize Your Business with Klaviyo: Ultimate Email Platform

Rejuvenate your business communications with Klaviyo, a dynamic email platform. It facilitates data-driven decision-making, enhances customer targeting, and delivers personalized emails to augment business growth and customer engagement.

AWeber: Revolutionizing Small Business Email Marketing

Embrace AWeber, an innovative platform revolutionizing small business email marketing. With its user-friendly interface, advanced automation, and customizable templates, AWeber simplifies the way businesses connect with their customers.

Marketing and Sales with ActiveCampaign: A Guide to Automation

Harness the potential of ActiveCampaign, a platform blending marketing and sales automation. With its diverse tools, it enables businesses to streamline their operations, nurture leads effectively, and convert prospects into loyal customers.

GetResponse: Boost Your Email Marketing Properly

Unlock new possibilities with GetResponse, an email marketing platform that amplifies your customer reach. It boasts a suite of features like autoresponders, advanced analytics, and webinars, fostering a robust and effective communication strategy.

Constant Contact: Your Ultimate Partner in Email Marketing

Constant Contact, your ultimate partner in email marketing, provides an efficient way to reach your audience. Its comprehensive toolset, including template design, contact management, and event marketing, make it a go-to solution for businesses seeking to bolster their customer relations.

Campaign Monitor: Top Email Marketing Solutions for Businesses

With Campaign Monitor, businesses have access to a premier email marketing solution. Its array of features including dynamic content, segmentation, and robust analytics enables businesses to craft personalized email campaigns and optimize their customer engagement strategies.

Omnisend: Revolutionize Your E-commerce Email Marketing

Experience a revolutionary approach to e-commerce email marketing with Omnisend. Its suite of automation, segmentation, and targeting tools enables e-commerce businesses to deliver personalized, multi-channel marketing campaigns, enhancing customer experience and boosting sales.

Email Marketing with Drip: The Ultimate Solution for E-commerce

Harness Drip, an ultimate email marketing tool for e-commerce. With its ecommerce CRM and intelligent automation capabilities, businesses can drive customer engagement, understand their shopping behavior and create personalized experiences that drive conversion.

Moosend: Ultimate Email Platform for Savvy Businesses

Dive into Moosend, an ultimate email platform designed for savvy businesses. Its intuitive design, advanced automation, and real-time analytics make it a powerful tool for crafting targeted email campaigns, enhancing customer engagement, and driving business growth.

Salesforce Marketing Cloud: Email Solution for Enterprises

Explore Salesforce Marketing Cloud, an enterprise-grade email solution. It integrates with the Salesforce ecosystem to provide advanced segmentation, personalization, and analytics, enabling large businesses to execute comprehensive and effective email marketing campaigns. Reliable and Secure Email Delivery for Businesses offers reliable and secure email delivery for businesses. Specializing in transactional and marketing emails, it ensures high deliverability rates and provides comprehensive analytics to track and optimize your email marketing performance.

Email Marketing with Campaigner: Feature-Rich Platform for You

Discover the potential of Campaigner, a feature-rich email marketing platform. Its advanced segmentation, automated workflows, and A/B testing features allow you to design sophisticated email campaigns that resonate with your audience and drive conversions.

EmailOctopus: Affordable & User-Friendly Email Marketing Tool

EmailOctopus is an affordable and user-friendly email marketing tool, ideal for businesses seeking cost-effective solutions. With its simple interface and essential features such as automation, templates, and analytics, it simplifies email marketing without sacrificing efficiency.

EngageBay: The Ultimate All-in-One Marketing Platform

EngageBay is the ultimate all-in-one marketing platform. It seamlessly integrates email marketing, CRM, sales, and service modules, providing businesses with a comprehensive toolset to attract, engage, and delight customers across every touchpoint.

Keap: Ultimate CRM and Marketing Platform for Small Biz

Keap offers an ultimate CRM and marketing platform tailored to small businesses. It integrates contact management, email marketing, and automation, providing small businesses with a streamlined platform to manage customer relationships and drive growth.

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