Sprinklr: Elevated Social Media Management Method

Introducing Sprinklr: The Enterprise-Level Social Media Management and Customer Experience Platform


Sprinklr is a social media management and customer experience platform that caters to the needs of enterprise-level businesses. It is an all-in-one solution that helps organizations manage their online presence and customer interactions across multiple social media channels, including Facebook, Twitter, LinkedIn, Instagram, and many others. Sprinklr provides a unified platform for companies to engage with their customers, build their brand reputation, and improve overall customer satisfaction.

Softwareista Key Takeaways


  1. Unified Customer Experience: Sprinklr provides a unified platform for managing customer experiences across multiple touchpoints. It allows businesses to break down silos and deliver seamless, consistent customer experiences across social media channels.


  1. Robust Social Media Management: It offers robust social media management capabilities, such as multi-channel publishing, social listening, content curation, and real-time engagement tracking. This comprehensive suite of features enables brands to manage their entire social media presence effectively.


  1. Advanced AI Capabilities: Leveraging advanced AI technology, Sprinklr helps in understanding and segmenting customers, personalizing experiences, and predicting future behaviors. This enables brands to deliver personalized customer experiences at scale.


  1. Integration with Marketing, Sales, and Service: Sprinklr integrates social media management with marketing, sales, and service efforts. This provides businesses with a holistic view of their customers and enables them to create more meaningful and effective strategies.


  1. Customer Insights and Analytics: With its deep analytics capabilities, Sprinklr provides valuable insights into customer behaviors, preferences, and trends, empowering businesses to make data-driven decisions.



Make an informed decision with our comprehensive comparison of 37 social media tools. Explore “The Best 37 Social Media Tools in Existence: We Analyzed Them” article for valuable insights and recommendations.

The Importance of Social Media Management and Customer Experience Platform


In today’s digital age, social media plays a crucial role in shaping the perception of brands among consumers. With over 3.6 billion people using social media worldwide in 2020 (Statista), it has become essential for businesses to have a strong online presence to stay relevant and competitive in their industry.


Besides managing their online image, companies must also prioritize customer experience by providing personalized support through various channels. A social media management and customer experience platform like Sprinklr can help businesses achieve both these goals effectively.


It provides a centralized dashboard that allows companies to monitor their brand mentions on various social media platforms in real-time. This helps them respond quickly to any negative comments or feedback and address customer issues promptly.

A Brief Overview of Sprinklr


Sprinklr was founded in 2009 by Ragy Thomas with the mission to help enterprises provide exceptional customer experiences at scale across all touchpoints. Today it is one of the leading platforms in its category with over 1500 global brands as its customers including McDonald’s, Nike, Microsoft, etc.


Sprinklr offers an array of services such as content management system (CMS), advocacy marketing tools, influencer marketing capabilities along with traditional social media management services like content scheduling, publishing, and analytics. Its unique selling proposition is its ability to integrate with other marketing tools such as Salesforce, Adobe, and Google Analytics.

Features and Capabilities of Sprinklr


Sprinklr is an enterprise-level social media management and customer experience platform that offers a wide range of features to help businesses manage their social media presence and improve customer experience. The platform provides comprehensive tools for social media management, customer experience management, analytics and reporting, as well as integration with other tools.

  1. Social Media Management


Social media management is one of the core features of Sprinklr. The platform provides businesses with a powerful set of tools to manage their social media presence across multiple channels.


With Sprinklr, businesses can publish content, engage with customers, track conversations, and more. Sprinklr’s capabilities in social media management include automated publishing, scheduling posts for future publication, real-time monitoring of all brand mentions across all channels, engaging with customers through direct messaging or comments on posts, tracking key performance metrics such as engagement rates and sentiment analysis.


Using Sprinklr for social media management has many benefits. It allows businesses to manage their entire social media presence from a single platform.


This saves time and resources compared to managing each channel separately. Additionally, by having all relevant data in one place, it becomes easier to analyze performance over time and make data-driven decisions.

  1. Customer Experience Management


Another critical feature of Sprinklr is its Customer Experience Management capabilities. The platform enables businesses to create personalized experiences for their customers throughout the entire lifecycle – from acquisition through retention – by leveraging data insights across channels.


Sprinklr’s capabilities in Customer Experience Management include personalized messaging based on customer behavior or interactions with the brand across different touchpoints (e.g., website visits or email opens), proactive outreach based on key events (e.g., product launches), tracking feedback at each point in the journey (e.g., NPS scores), analyzing trends in sentiment analysis over time so that brands can react accordingly. The benefits of using Sprinklr for customer experience management are numerous.


By creating a personalized experience for each customer, businesses can increase brand loyalty and drive repeat purchases. Additionally, by tracking feedback at each point in the journey, brands can identify pain points that need to be addressed and make data-driven decisions to improve the overall customer experience.

  1. Analytics and Reporting


Sprinklr also offers robust analytics and reporting capabilities that help businesses measure their social media performance and make data-driven decisions. The platform provides detailed insights into customer behavior across all channels and touchpoints. Sprinklr’s capabilities in analytics and reporting include tracking key metrics such as engagement rates, sentiment analysis, click-through rates, follower growth, website traffic generated from social media channels like Facebook or Twitter.

Using Sprinklr for analytics and reporting has many benefits. It allows businesses to track their performance over time across all channels in one place.


This means that they can identify trends more easily and react accordingly. Additionally, by having access to detailed insights into customer behavior, businesses can make data-driven decisions about how to optimize their social media strategy for maximum impact on business goals like revenue growth or brand awareness.

Integration with Other Tools

  1. Sprinkler Integration with Salesforce


Salesforce is one of the most widely used CRM platforms in the world. Sprinklr has a powerful integration with Salesforce that allows businesses to seamlessly connect their social media data with their CRM data.


This integration empowers sales and support teams to engage with customers on social media, track their interactions, and respond to inquiries in real-time. The integration provides a 360-degree view of customer interactions across all channels, allowing businesses to understand customer behavior better and address customer issues quickly.


The integration between Sprinklr and Salesforce also allows businesses to automate tasks such as lead generation, lead scoring, and campaign management. This automation helps businesses optimize their sales processes and improve the efficiency of their sales teams.

  1. Sprinkler Integration with Marketo


Marketo is a leading marketing automation platform that helps businesses streamline their marketing processes. The Sprinklr-Marketo integration enables marketers to create personalized campaigns based on social media data collected by Sprinklr.


The integration allows marketers to track leads generated from social media campaigns, score leads based on engagement levels on social media, and pass qualified leads directly into Marketo for nurture campaigns. Marketers can use this information to segment audiences based on interests and behaviors on social media channels.

  1. How Integration Helps Improve Overall Efficiency


Integrating Sprinklr with other business tools like Salesforce, Marketo or other CRMs or ERPs can significantly improve overall efficiency by reducing manual work required for managing different tools separately. With single sign-on option available through OAuth 2 standard authentication protocol instead of managing different accounts for each tool separately is now history while these integrations provide real-time data syncing which saves time from manual syncing operations allowing more time for critical tasks at hand.


Moreover, Integrations such as those provided by Sprinklr provide businesses a complete view of their customer journey which when combined with data analytics tools, can offer actionable insights. These insights range from understanding customer behavior, demographic segments, purchase history and much more which revolutionizes the way organizations approach their marketing and sales initiatives.

3. Conclusion


Sprinklr integration with other tools like Salesforce, Marketo or others is critical in enabling businesses to leverage the full potential of social media. These integrations not only provide a holistic view of customer interactions but also streamline business processes by automating tasks and workflows. With Sprinklr’s robust integration capabilities, businesses can create a truly connected enterprise where data flows seamlessly across different systems for better decision-making abilities.

  1. Case Studies/Success Stories


Now that we have explored the features and capabilities of Sprinklr, let’s delve into some case studies and success stories of companies that have utilized this platform to achieve their business objectives.

  1. The Coca-Cola Company


The Coca-Cola Company is one of the largest beverage companies in the world, with a diverse portfolio of more than 500 brands. To manage its social media presence, the company turned to Sprinklr. With Sprinklr’s advanced social listening tools, The Coca-Cola Company was able to monitor conversations about its brand across various channels and respond appropriately.


Sprinklr’s analytics and reporting capabilities allowed The Coca-Cola Company to measure the impact of their social media campaigns, identify potential issues before they escalated and gain insights into customer preferences. By using Sprinklr, The Coca-Cola Company was able to increase positive sentiment towards their brand by 10% within a year.

  1. McDonald’s


McDonald’s is one of the world’s most iconic fast-food chains. With over 38,000 locations worldwide, managing their social media presence posed a significant challenge.


By partnering with Sprinklr, McDonald’s was able to handle multiple accounts across various regions seamlessly while ensuring consistent branding. Sprinklr helped McDonald’s understand customer sentiment towards specific products through social listening features.


This insight enabled them to develop relevant marketing campaigns while improving overall engagement with customers on social media platforms like Facebook and Twitter. As a result, McDonald’s managed to increase customer loyalty by 15% within six months.

  1. Nike


Nike is known for its innovative products in footwear and apparel industry globally. To keep up with the ever-changing digital landscape and maintain its leading position in the market effectively, Nike needed a powerful social media management platform.


That’s where Sprinklr came in. Sprinklr helped Nike track customer interactions across all their channels, enabling the company to deliver exceptional customer service quickly.


With its real-time insights, Nike could monitor how customers interacted with their brand and tailor their campaigns accordingly. After partnering with Sprinklr, Nike increased its social engagement by 30% within six months and improved customer satisfaction levels by 20% within a year.

  1. Hilton Worldwide


Hilton Worldwide is one of the largest hotel chains globally, with over 5,800 properties in more than 100 countries. The company needed a social media management platform that could handle multiple accounts effectively and provide real-time insights for each hotel.


Sprinklr provided Hilton Worldwide with the tools that allowed them to respond to customers’ inquiries promptly while providing engaging content on various social media platforms like Instagram and Twitter. This led to an increase in positive sentiment towards the Hilton brand by 12% within six months of implementing Sprinklr.

  1. Conclusion


The success stories mentioned above demonstrate how Sprinklr can help businesses manage their social media presence effectively and improve customer experience ultimately. By utilizing advanced features such as social listening tools, analytics and reporting capabilities, integration with other tools like Salesforce or Marketo, businesses can gain valuable insights into customers’ preferences while streamlining their operations.


With its comprehensive suite of features designed to help companies engage customers across multiple channels seamlessly, it is clear why Sprinklr has become one of the leading enterprise-level social media management platforms globally. Businesses that invest in this platform are sure to achieve success stories similar to those mentioned above while improving their overall bottom line.

Softwareista Final Word


Sprinklr is an enterprise-level social media management and customer experience platform designed to provide companies with cutting-edge tools in managing their online brand presence effectively , as well as providing top-notch customer service on various social media platforms. 

The platform provides a wide range of features that allow businesses of all sizes to take control of their social media presence. Its pricing models are designed to cater to businesses’ specific needs, ensuring that they get the tools they need without having to pay for features they don’t require.


Overall, Sprinklr is a reliable and innovative social media management platform that can help businesses manage their reputations online. Its flexible pricing structure, coupled with its user-friendly interface and advanced reporting capabilities, make it an excellent choice for any business looking to maximize its online presence.

Softwareista FAQ Section

  1. What is Sprinklr?

Sprinklr is a unified customer experience management (Unified-CXM) platform that helps businesses manage their social media presence, customer experiences, and other customer-facing activities in a seamless and integrated manner.


  1. What social media management capabilities does Sprinklr offer?

Sprinklr offers robust social media management capabilities such as multi-channel publishing, social listening, content curation, and engagement tracking.


  1. How does Sprinklr use AI technology?

Sprinklr uses advanced AI technology to understand and segment customers, personalize experiences, and predict future behaviors. This helps in delivering highly personalized customer experiences at scale.


  1. How does Sprinklr integrate with marketing, sales, and service?

Sprinklr’s platform integrates with various customer-facing functions including marketing, sales, and service. This allows businesses to have a holistic view of their customers, and to coordinate strategies and actions across different teams.


  1. What kind of analytics does Sprinklr provide?

Sprinklr provides deep analytics that offer insights into customer behaviors, preferences, and trends. This helps businesses understand their customers better and make data-driven decisions.

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Sendible: The Ultimate Social Media Management Tool in 2023

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eClincher: A Comprehensive Guide for 2023

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SocialPilot: Efficient Social Media Management

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MavSocial: A Visual-Centric Social Media Management Platform

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Crowdfire: Content-Driven Social Media Platform

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SocialBee: Complete Guide to Improve Your Social Media

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Post Planner: Intelligent Social Media Management

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Later: The Ultimate Visual Content Planner for Social Media

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MeetEdgar: The Ultimate Social Media Automation Tool

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Zoho Social: A Guide for Social Media Management

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Oktopost: B2B Social Media Management for Lead Generation

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Khoros: The All-In-One Platform for Stronger Connections

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