Tailwind: Boost Your Pinterest and Instagram in 2023

Tailwind: A Visual Marketing Tool for Pinterest and Instagram


With the rise of social media platforms, businesses have had to adapt their marketing strategies to remain relevant. Two major platforms that have gained significant traction over the years are Pinterest and Instagram.

Both platforms are highly visual and provide an ideal environment for businesses looking to share their products and services with a wider audience. One key feature of these platforms is that they rely on visuals to tell a story.


To succeed, marketers need to master the art of visual storytelling. This is where Tailwind comes in.


Tailwind is a visual marketing tool designed specifically for Pinterest and Instagram. In this article, we will explore what Tailwind is, its importance in the world of visual marketing, and how it can help businesses elevate their presence on these two social media giants.

Softwareista Key Takeaways


  1. Specialized for Visual Platforms: Tailwind is a marketing tool explicitly designed for Pinterest and Instagram. It provides features tailored to the unique needs of these platforms, making it a valuable resource for businesses or individuals who heavily utilize these networks. The tool focuses on enhancing the visual aspects of your social media strategy to captivate and engage your audience.


  1. Advanced Scheduling: Tailwind’s scheduling feature allows you to plan your Pinterest and Instagram posts ahead of time. With its SmartSchedule functionality, Tailwind can recommend optimal times for your posts based on when your audience is most active, increasing your chances of engagement.


  1. Analytics and Insights: Tailwind provides comprehensive analytics to track your performance on Pinterest and Instagram. It delivers deep insights into post engagement, follower growth, and more, enabling you to make data-driven decisions to enhance your social media strategy.


  1. Content Optimization: Tailwind offers a variety of tools to optimize your content for both Pinterest and Instagram. From a hashtag finder to a Pinterest SEO planner, these features assist in ensuring that your posts reach the widest possible audience.


  1. Tailwind Tribes and Communities: Tailwind offers a unique feature called “Tribes” for Pinterest and “Communities” for Instagram. These are collaborative groups where members share each other’s content, significantly expanding each member’s reach.



Get the insights you need to select the right social media tool. Explore our comprehensive comparison of 37 tools in “The Best 37 Social Media Tools in Existence: We Analyzed Them” article.

Definition of Tailwind


Tailwind is an all-in-one visual marketing tool that helps users manage their Pinterest and Instagram accounts effectively. With over 100,000 brands using Tailwind globally, it has quickly become one of the most popular tools available for social media marketers.


Tailwind offers a variety of features that make managing Pinterest and Instagram accounts easier. These features include scheduling posts or pins in advance, managing content across multiple accounts, analyzing performance metrics using detailed analytics and insights reports.

Importance of Visual Marketing for Pinterest and Instagram


Pinterest has over 335 million active monthly users while Instagram has over 1 billion active monthly users as of January 2021. These staggering numbers demonstrate the amount of potential customers available to businesses on these two platforms alone.


Both Pinterest and Instagram are highly visual platforms where aesthetics play a crucial role in success. Studies have shown that people process visuals much faster than text which makes images more memorable compared to plain text content or even videos without images.


Visuals also evoke emotions and tap into the subconscious mind, which makes them more engaging than any other form of content. In essence, the more visually appealing a post is, the more likely it is to engage viewers and drive conversions.

Overview of Tailwind

Tailwind is a visual marketing tool for Pinterest and Instagram. It is designed to help businesses and marketers successfully manage their social media presence by providing features that simplify content creation, scheduling, and analysis. With Tailwind, users can easily schedule their posts, track insights into their social media performance, and gain access to a variety of analytics tools that help them fine-tune their marketing strategies.

  1. What is Tailwind?


Tailwind is a comprehensive marketing platform designed for businesses that use Pinterest and Instagram as part of their digital marketing strategy. The platform offers a range of features that include scheduling and publishing content, tracking performance metrics such as engagement rates and follower growth, generating hashtag suggestions for posts on Instagram, collaborating with team members or other users on Pinterest projects using Communities feature etc.

  1. Features and Benefits


Tailwind offers several features that enhance the way marketers manage their social media campaigns on Pinterest and Instagram. 


These features include:


Scheduling: Users can schedule pins or posts at times when they are most likely to be seen by followers or potential customers based on Tailwind’s SmartSchedule algorithm. 


Analytics: Tailwind provides advanced analytics tools such as Pin Insights or Board Insights which share insights about your content’s reach in terms of impressions per day or click-through rates based on the number of times someone takes an action after seeing it (i.e., follows your account).


Hashtag Suggestions: For Instagram users, the platform generates relevant hashtags based on your content theme using its Hashtag Finder feature. 


Tailored Analytics: Tailored Analytics allows you to compare your account’s performance against similar accounts in your industry to identify areas where you may need improvement.

  1. How it Works


Signing up with Tailwind requires only an email address to get started. Once logged in, users can link their Pinterest and Instagram accounts to the platform.


Tailwind then integrates with these networks to provide a streamlined scheduling and publishing process for pins or posts, which can be customized based on different themes or categories. Tailwind’s SmartSchedule algorithm suggests optimal times for posting based on users’ past engagement behavior and data trends.


Tailwind also provides hashtag suggestions or allows you to upload your own lists of them for easy access during post creation. The platform tracks your performance metrics over time, providing insights into what works best for your brand and helping you optimize your marketing strategy accordingly.

Tailwind for Pinterest

  1. Introduction to Pinterest as a visual search engine


Pinterest is a social media platform that allows users to share and discover ideas through images, videos, and articles. It is unique compared to other social media platforms because it functions more like a search engine than a social network.


Users can create boards to save and organize content based on their interests. It is an excellent platform for businesses that want to showcase their products or services visually.

  1. How Tailwind helps with scheduling pins


Tailwind provides users with a simple way of scheduling pins on Pinterest. With the Pin Scheduler feature, you can create custom schedules for your pins based on when your audience is most active.


You can also schedule multiple pins at once and set intervals between each pin’s publication. This ensures that your content gets published at the right time, even when you’re not online.

  1. Analytics and insights provided by Tailwind


Tailwind’s analytics feature provides valuable insights into how your Pinterest account is performing. With this feature, you can track metrics such as engagement rates, follower growth, best-performing pins, and more. These insights enable you to optimize your strategy by making data-driven decisions about what content performs best with your audience.

  1. Collaboration features


Tailwind’s collaboration features make it easy for users to work together on Pinterest projects. You can invite team members or clients to collaborate on specific boards or share access to the entire account while still maintaining control over who sees what information. The collaboration feature saves time by allowing group members to work together in real-time without having to share login credentials or risk accidentally deleting content.


Tailwind’s suite of tools makes it easier than ever for businesses and marketers to succeed on Pinterest through visual marketing techniques optimized by Tailwind’s machine learning algorithms that help users to optimize their Pinterest and Instagram strategy with ease. Whether you’re scheduling pins, analyzing data, or collaborating with team members, Tailwind provides the necessary features to help you achieve your goals on Pinterest.

Tailwind for Instagram

  1. Introduction to Instagram as a visual platform


Instagram is a highly visual social media platform that has become increasingly popular over the years. From fashion bloggers to travel influencers, users are drawn to Instagram’s visually stimulating content, which makes it an ideal platform for businesses looking to promote their brands. With over 1 billion active users, it’s clear why businesses should have a presence on this platform.

  1. How Tailwind helps with scheduling posts


Tailwind simplifies the process of scheduling and publishing content on Instagram. The tool allows you to schedule your posts in advance and automatically publishes them at the optimal times based on your followers’ activity. This means that even if you’re not actively posting on Instagram, your account can still remain active and engaging.


Additionally, Tailwind provides a drag-and-drop calendar so you can easily see when posts are scheduled to go live. This helps in planning out your overall content strategy and maintaining consistency in your posting schedule.

  1. Analytics and insights provided by Tailwind


Tailwind provides detailed analytics about your followers’ engagement levels with your content. You can see which types of posts perform well and which ones do not resonate as much with your audience.


By analyzing this data, you can make informed decisions about what type of content resonates best with your audience, thereby increasing engagement levels. Furthermore, Tailwind also offers insights into how often you should be posting on Instagram for maximum engagement levels based on post frequency analysis.

  1. Hashtag suggestions


Tailwind offers recommendations for hashtags relevant to your brand or industry based on its vast database of popular hashtags used by other users within similar niches or topics. These suggestions help ensure that each post reaches its maximum potential audience by including relevant tags that will increase visibility beyond just those who already follow the account.


This feature also helps save time in researching and choosing the right hashtags for each post, so you can focus more on creating quality content. Overall, Tailwind’s hashtag suggestions are a valuable tool in optimizing your social media presence.

Tailwind Communities


As social media continues to evolve, it is important for businesses to stay ahead of the curve by taking advantage of new features. In recent years, Tailwind has introduced Communities, a feature that allows users to connect with like-minded individuals in order to increase engagement on Pinterest and Instagram.

  1. What are communities?


Tailwind Communities are groups of users who share similar interests and engage with each other’s content. These groups are organized around specific topics or themes, such as food, travel or fashion. Users can join multiple communities depending on their interests and goals.


Within each community, members can share their own content and interact with others by liking, commenting or saving posts they find interesting. This creates a sense of community and fosters organic growth for all members involved.

  1. How communities can help increase engagement on Pinterest and Instagram


The key benefit of Tailwind Communities is that they provide a way for users to get their content seen by more people who are interested in the same topics. By joining relevant communities and sharing high-quality content that resonates with other members, businesses can increase their visibility on both Pinterest and Instagram. In addition to increasing visibility, Tailwind Communities also help businesses build relationships with potential customers.


By engaging with other members’ posts and getting involved in conversations within the group, businesses can establish themselves as experts in their field while also gaining valuable insights into what their audience is interested in. Another benefit of Tailwind Communities is that they provide access to user-generated content (UGC).


When members share posts from other users within the group, they often give credit where credit is due by tagging the original creator’s account or using relevant hashtags. This gives businesses the opportunity to discover UGC related to their brand that they may not have otherwise found.


All in all, Tailwind Communities are a powerful tool for businesses looking to increase engagement on Pinterest and Instagram. By joining relevant groups, sharing high-quality content and engaging with other members, businesses can increase their visibility, build relationships with potential customers and discover valuable user-generated content.

Tailwind Tribes connect with like-minded creators and increase your reach on Pinterest and Instagram.


Tailwind Tribes is a feature that allows users to collaborate and share content with other creators in their niche. Just like Pinterest boards, Tailwind tribes are groups of people who share similar interests or niches. Members of a tribe share each other’s content, which can significantly increase the reach of their posts on Pinterest and Instagram.


When you join a tribe, you can submit your own content to be shared by the other members of the tribe. In return, you can share other members’ content on your profile, increasing visibility for all involved.


This collaborative effort has proven to be successful in helping small businesses grow their brands on social media platforms. One important thing to note is that joining a Tailwind tribe doesn’t mean randomly sharing posts from within the group.


Members must first provide valuable content relevant to the niche or industry before sharing any links from others within the group. This not only benefits everyone in the tribe but ensures that spamming is kept at bay.

What are tribes?


Tailwind Tribes are groups of people who collaborate and share each other’s content on Pinterest and Instagram.

How tribes can help increase reach on Pinterest and Instagram


Collaborating with like-minded individuals through Tailwind Tribes helps increase reach on Pinterest and Instagram by sharing high-quality content with an engaged audience. When you become part of a Tailwind Tribe, it’s like joining a community where every member is invested in helping one another grow their social media presence.


As members share each others’ quality pins or posts (depending on whether it’s for Pinterest or Instagram), they get more visibility for their own pins/posts too. An added benefit is that Tailwind Tribes is a great way to get feedback from other creators in your niche.

You can learn what works and what doesn’t and adjust your strategy accordingly. This can save time, effort and money that would have been spent on trial and error.


Overall, joining Tailwind Tribes is a smart move for anyone who wants to grow their social media presence on Pinterest and Instagram. By collaborating with like-minded individuals, you’ll increase visibility for your content, gain valuable feedback, and build relationships within your industry.

Tailwind Smart Loop

What Is SmartLoop?


Tailwind SmartLoop is a powerful feature that allows Pinterest and Instagram users to automate the sharing of their evergreen content. Evergreen content refers to posts or pins that remain relevant and valuable over time, as opposed to time-sensitive content like holiday promotions or seasonal sales.


With Tailwind SmartLoop, users can create a collection of their best-performing evergreen content and set it up to be shared automatically at regular intervals. One of the key benefits of Tailwind SmartLoop is that it helps users save time and streamline their social media strategy.


Rather than manually reposting old content on a regular basis, Tailwind does the work for you. This means you can focus on creating new, timely posts while still getting exposure for your evergreen content.

How SmartLoop Can Help with Evergreen Content on Pinterest and Instagram


SmartLoop is particularly useful for businesses or brands looking to maximize the value of their evergreen content. By setting up a loop with your best-performing pins or posts, you can extend the lifespan of your content while also increasing its reach. On Pinterest, using SmartLoop means your best-performing pins will continue to show up in relevant search results long after they were originally posted.


This can help drive traffic back to your website or blog even months after a post was published. On Instagram, using SmartLoop allows you to re-share your most popular posts without appearing spammy or repetitive.


By spacing out the reposts over time (for example, every few weeks), you can keep your profile fresh and engaging while still highlighting important messages or promotions. When setting up a loop with SmartLoop, it’s important to choose high-quality evergreen content that will continue to be relevant and valuable over time.


You’ll also want to consider how often you want each piece of content to be shared, and how long you want the loop to run. By carefully selecting your content and settings, you can create a powerful automated marketing tool that will help drive traffic and engagement over the long term.

Softwareista Final Word


Tailwind is a highly effective visual marketing tool that can help businesses grow their online presence on Pinterest and Instagram. From scheduling posts to analyzing performance, Tailwind provides valuable insights that can help businesses maximize their reach and engagement. The platform’s various features, including SmartLoop, Tribes, and Communities, make it easy for businesses to stay organized and connect with like-minded individuals in their industry.


Tailwind offers several benefits for businesses looking to enhance their social media presence. With its comprehensive dashboard and intuitive user interface, Tailwind simplifies the process of managing multiple social media accounts.


Whether you’re a small business owner or a social media manager at a large corporation, Tailwind’s pricing plans offer flexibility and affordability. Using a visual marketing tool like Tailwind is critical for any business looking to succeed on Pinterest or Instagram.


With the competition increasing every day, it’s essential to stay ahead of the game by leveraging the latest technology available. By using Tailwind as part of your marketing strategy, you can streamline your processes while improving your results.


Overall, Tailwind is an excellent investment for any business serious about growing its online presence through Pinterest or Instagram. With its advanced analytics and scheduling tools combined with Tribes and Communities features that encourage user engagement Ttailwind is a must-have tool for any marketer or influencer looking to reach new audiences while building lasting connections with existing ones.

Softwareista FAQ Section

  1. What is Tailwind?

Tailwind is a marketing tool designed specifically for visual social media platforms, namely Pinterest and Instagram. It provides advanced features such as scheduling, analytics, content optimization, and community engagement to enhance your visual marketing efforts.


  1. Does Tailwind have a scheduling feature?

Yes, Tailwind offers an advanced scheduling feature that allows you to plan your posts ahead of time. Its SmartSchedule function even suggests the best times to post based on your audience’s activity.


  1. Can Tailwind help me understand my performance on Pinterest and Instagram?

Absolutely. Tailwind’s comprehensive analytics and insights tool provides in-depth data about post engagement, follower growth, and other performance indicators. This data allows you to refine and improve your social media strategy.


  1. What are Tailwind Tribes and Communities?

Tailwind Tribes (for Pinterest) and Communities (for Instagram) are collaborative groups within the platform where members can share each other’s content, increasing the reach of each member’s posts. It’s a great way to expand your audience and discover new, relevant content.


  1. Does Tailwind provide tools for content optimization?

Yes, Tailwind provides a variety of tools to optimize your content for Pinterest and Instagram. This includes a hashtag finder for Instagram and a SEO planner for Pinterest, helping to ensure your posts reach a wider audience.

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